Equipment Web Services Partners with Towmaster Trailers
(PRWEB) December 19, 2011
Equipment Web Services (EWS), a division of Dominion Enterprises, has partnered with Towmaster, a leading manufacturer of equipment trailers and truck bodies, known for its innovations in product reliability, design and aesthetics. The relationship will increase and enhance the presence of Towmaster dealers on the Web. EWS, a component of the Commercial Web Services family, is a leading comprehensive Internet solutions provider for the equipment and trailer industries.
As a Towmaster partner, EWS gives participating Towmaster dealers a website solution designed to improve communication between dealers and prospective buyers. EWS also offers Towmaster dealers increased opportunities to sell trailers. Advanced lead management tools enable dealers to convert website traffic into new customers, track leads, gauge increases in awareness, and monitor sales growth.
The consumer buying process has evolved through technology. Buyers are utilizing the Internet as a 24/7 search medium and are researching potential purchases prior to visiting a dealership. Dealers understand the importance of maintaining an online presence to attract traffic to their businesses. EWS provides Towmaster dealers with a cost-efficient, web-based marketing platform that increases consumer exposure and improves website rankings on Google, Yahoo and Bing. Towmaster dealers can now have efficient online locations that maintain Towmaster’s brand integrity and improve dealers’ ROI.
“We are happy that Equipment Web Services has been recognized by Towmaster as an endorsed provider for their dealer network. We look forward to working with Towmaster and providing their dealers with website solutions and service unparalleled in our industry,” said Jennie Davis, OEM relationship manager for Equipment Web Services.
“Equipment Web Services provides Towmaster with the ability to showcase our product line on our dealerships’ websites in a consistent, professional manner. This provides our dealerships the opportunity to have up-to-date specifications, literature and photos, and instantly provide a quote to their customers.” said Shane Zeppelin, marketing manager for Towmaster.
ABOUT DOMINION ENTERPRISES
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services. The company has more than 60 market-leading websites reaching more than 20.9 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 3,300 employees in more than 186 offices in the United States, Canada, England and Italy. For more information, visit http://www.DominionEnterprises.com.
Towmaster manufactures equipment trailers and truck bodies. Trailers are built for the construction, rental and utility markets. Truck bodies are made for the municipal market and are installed on chassis at the factory. Towmaster is known for its quality workmanship, outstanding customer service and on-time delivery. Towmaster is an ESOP company that is employee owned and operated. For more information, visit: http://www.towmaster.com