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Press Release

iDiscovery TV Announces Innovative New App Review Show, WhatsAPPening.TV with Additional App Related Video Programming on the Way

>PRWEB.COM Newswire

Seattle, WA (PRWEB) December 11, 2011

iDiscovery TV a Seattle based new media social TV network today announced that WhatsAPPening.tv, its new mobile app video review show, will be a network anchor of its initial season of shows beginning in February 2012. The show is now in pre production.

WhatsAPPening will feature 40 highlight reviews at any given time in its schedule and will grow additional content through audience video submissions. Its social TV campaign will highlight viewer contribution invites and viewer profiles along with the network’s own editorial content, to create an app review ecosystem.

App Developers, Publishers, Aggregators and Agencies will also have the opportunity to buy targeted audience traffic and app downloads through WhatsAPPening’s video review social TV tracked showings within an affiliate marketing database system giving show sponsors and individual advertisers unprecedented targeted traffic, downloads, and unique users.

Daniel Matalon, Executive Producer for iDiscovery TV said that the show’s mandate will not only grab prime age viewers by offering app reviews on the hottest titles, but it will also help publishers and developers to gain a foothold in the market in a particularly relevant way.

“Our reviews will serve, editorially, as spotlight recommendations on specific titles in the huge sea of apps released everyday to the App Store and Android Market. This will not only give us viewer loyalty and return traffic, but viewership specifically looking for what developers and publishers crave, the ability to stand out in the all-important ‘app discovery’ game. “

Matalon said further that through the new blending of eCommerce and Affiliate video marketing, app developers, publishers and advertisers, can build entirely new income streams from their apps.

Matalon also announced that iDiscovery TV will be releasing expert App Developer content through its network of other shows, including eMarketingTV.com, to co exist with the consumer sponsored app reviews on WhatsAPPening TV giving iDiscovery TV a fully rounded journalistic focus on the emergence of apps within the economic culture.

“With both the user oriented WhatsAPPening.tv show and our soon-to-be-announced spinoff show for developers, and with the nearly 30 ground breaking interviews we recently captured at App Nation 2011, iDiscovery TV will be well positioned in 2012 as the premier video destination for the app ecosystem and we intend to be a major player in that game."

ABOUT iDiscovery TV

iDiscovery TV is a new media television network specializing in telepresence interview technology and multi platform content distribution. Its original programming covers eCommerce and mobile media, sports, entertainment, news, talk, and intellectual thought leadership. iDiscovery TV's production entity also sponsors up and coming young producers, talent, and film makers through its first-of-its-kind Production Incubator.

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Read the full story at http://www.prweb.com/releases/2011/12/prweb9032385.htm

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