Free Google+ Guides for Building Google Plus Business Pages
Tres Cantos, Madrid (PRWEB) November 30, 2011
My Google Guide, specialized on Google+ and Internet Marketing strategies and services, released yesterday their newest, free guides: “The comprehensive guide to Google Plus” and "Setting up a Google+ business page in 5 simple steps.”
Google+ has already reached 47 Million Users in a few months and has proven to be the fastest growing social network in the world. It is very clear that Google+ is here to stay.
Ever since its launch, Google+ has been open to individuals to share stories with their Circles, get involved in discussions, post photos, and participate in video conference calls (called Hangouts). However, the social network didn’t provide businesses with much value, and many marketers were left wondering how to truly benefit from Google+.
In early November, Google+ finally rolled out business pages. Now the platform not only enables companies to create pages, but also encourages businesses to grow their following, which means businesses can now have a powerful Google+ presence, build their brand, take advantage of the positive effects this new initiative has on SEO (Search Engine Optimization) and connect to their current and future customers with this next big thing for social media marketing.
How do Google+ Pages Differ from Google+ Profiles? First and foremost, Google Plus Pages are different from Profiles because they are specifically designed for non-human entities. You can create a Page in the following types of categories: Local Business or Place; Product or Brand; Company, Institution or Organization; Arts, Entertainment or Sports; Other.
Google is pushing to get more celebrities, politicians, nonprofits, and other organizations onto Google+ by providing “community guides.” These free guides showcase successful profiles, give free advice, and link to additional community resources.
As Steve Grove, head of community partnerships at Google, stated on Google’s Blog,, “We want to help more organizations, politicians, artists, celebrities, athletes, media companies and nonprofits use Google+ to share and interact with each other – and with Google+ users.”
Google is doing so by educating organizations on the effective use of the platform. The six core community guides (one each for celebs, media, nonprofits, politics, sports, and universities) highlight examples, tactics, and further learning resources; each has resources customized to the category.
In the nonprofit category, for instance, Google shows how the organization and its actions can be shown off via a Google+ profile, shows how the organization can “tailor (its) message with Circles,” and shows how the +1 button can help promote the organization’s content.
It’s clear that Google is reaching out to organizations across the world with the addition of these guides. Whether the guides cause a major stir, they’re a telling move; Google seems to be positioning itself for a full-fledged battle with Facebook.
Google+ may not yet be a threat to Facebook, but Plus’s current figures of 40 to 60 million users foreshadows a future where Google could directly compete for the top spot in the world of social networking. As such, the recent addition of pages for organizations is a huge step forward;
It is quite clear that Google want brands to be represented on Google+ enabling interaction with their fans, customers or business partners. The most unique way to interact on Google+ is to conduct a ‘Hangout’, which is essentially a group video chat.
Another powerful feature of Google+ are the “circles”, circles are the easy way to organize with whom you communicate. For example, you may want to send your employees a message and your customers an update. You can send the two different messages to the two separate parties quickly and easily without ever leaving Google Plus.
Circles are good for businesses because they save you time and streamline communication. A typical business owner could have the following circles:
Customers. Put all of your customers in this circle and send them emails about sales, new products, or special events at your business.
Associates. This circle is for other business people with whom you network.
Employees. Send important messages to the people who work hard for you.
Friends. Keep this circle for people with whom you have some personal connection.
Acquaintances. This is for people you don’t know well, but who are potential customers or business associates.
Google respects the privacy of its users, and Google makes it easy for you to control who gets access to what information via Circles.
Additionally, Google has launched a pilot program that will let owners of Google+ Pages manage their accounts via third-party apps such as HootSuite, Involver and Buddy Media.
The program will grant six companies early access to the Google+ API for the specific purpose of letting business owners manage their Pages. Google’s six launch partners include Hootsuite, Buddy Media, Context Optional, Hearsay Social, Involver and Vitrue.
While the integrations with Google+ vary, the functionality seems extensive at first glance. Hootsuite, which also announced it was a launch partner, specifically mentions that it supports sharing to different Circles, searching public Google+ posts, viewing recent user activity and managing Circle membership. The launch partners are also offering analytics for tracking the performance of an individual Google+ Page.
“I am Foreseeing companies will want to get a competitive advantage over their competition and start establishing their presence on the Google+ business and social network,” states Andre W. Klein, My Google Guides’ Chief Marketing Consultant