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Press Release

Jan 8, 2021 18:02 UTC

$1,050.7 Billion Mobile Value Added Services Market by Solutions, and Segment Forecasts, 2026 -

DUBLIN--(Business Wire)--The "Mobile Value Added Services Market by Solutions, and Segment Forecasts, 2017-2026" report has been added to's offering.

A proliferation of smart devices such as smartphones is anticipated to drive the market during the forecast period.

Market Size was USD 442.4 billion in 2019 and is forecast to attain a valuation of USD 1,050.7 billion by 2027.

Mobile value added services have been crucial to the telecommunication sector, facilitating mobile subscribers in using smartphones for numerous non-core purposes. Therefore, the services aid in enhancing the average revenue for telecom operators. Mobile value added services can be categorized into video search, m-Education, music, social networking, and many more.

The rapid adoption of smart devices, such as smartphones and tablets in urban, rural, and semi-urban areas and high penetration of mobile phones among a considerable population has had a large impact on the commercialization of mobile value added services, which, in turn, is fueling the market's growth.

Additionally, the constant customization and modification of services to cater to the customer preference in a wide range of sectors, such as advertisement, IT and telecommunication, and education is also believed to create a positive impact for service providers and telecom operators, resulting in stimulating demand for the mobile value added services market. Moreover, this service facilitates a high-level service experience, enhances customer engagement, and optimizes investments, which is advantageous for different service providers, thereby boosting the global mobile value added services market.

Increasing government efforts in the growth of rural areas and rising disposable income are projected to fuel demand in the global mobile value added services market. However, stringent government regulations towards stopping a few services offered by the value added service providers in order to provide safety to consumers from unfair practices and constant customization of content based on the consumers' choices are projected to be considered as restraints in the market's growth.

Although, a rapidly increasing number of internet users and constant rivalry among the handset manufacturers and telecom operators to gain an easy foothold in the market are anticipated to augment demand for mobile value added services.

North America has been leading the regional market with a valuation of over USD 166.9 billion by 2019. This region is anticipated to remain dominant over the forecast period in terms of sharing the highest market worth.

The increasing user base for smartphones, the surging demand for hassle-free network connectivity, and huge internet penetration are responsible for augmenting demand for mobile value added services in the region. Apart from these, increasing awareness regarding the benefits of using mobile value added services is likely to propel the market in North America.

Key Topics Covered:

Chapter 1. Market Synopsis

1.1. Market Definition

1.2. Research Scope & Premise

1.3. Methodology

1.4. Market Estimation Technique

Chapter 2. Executive Summary

2.1. Summary Snapshot, 2018-2026

Chapter 3. Indicative Metrics

3.1. Macro Indicators

3.1.1. Global adoption of mobile value added services

3.1.2. Global acceptance of mobile value added services by solutions

3.1.3. Region-wise deployment of mobile value added services

Chapter 4. Mobile Value Added Services (MVAS) Market Segmentation & Impact Analysis

4.1. Mobile Value Added Services (MVAS) Segmentation Analysis

4.2. Industrial Outlook

4.3. Regulatory Framework

4.4. Mobile Value Added Services (MVAS) Market Impact Analysis

4.4.1. Market driver analysis Increasing use of mobile phones Proliferation of Smart devices Rapid increase in internet users Government efforts for inclusive growth Rise in disposable income Need to gain competitive edge

4.4.2. Market restraint analysis Comprehending Consumer behavior Strict government regulations

4.4.3. Key opportunities prioritized Developments in Internet connectivity

4.4.4. Key challenges Lack of awareness related to the benefits of MVAS

Chapter 5. Mobile Value Added Services (MVAS) Market By Solution Insights & Trends

5.1. Solution Dynamics & Market Share, 2019 & 2026

5.2. Short Message Service (SMS)

5.3. Multimedia Messaging Service (MMS)

5.4. GPS Services

5.5. Mobile Email & Instant Messaging

5.6. Mobile Money

5.7. Mobile Advertising

5.8. Others

Chapter 6. Mobile Value Added Services (MVAS) Market By End-User Insights & Trends

6.1. End-User Dynamics & Market Share, 2019 & 2026

6.2. Individuals

6.3. Enterprises

Chapter 7. Mobile Value Added Services (MVAS) Market Regional Outlook

7.1. Mobile Value Added Services (MVAS) Market share by region, 2019 & 2026

Chapter 8. Competitive Landscape

8.1. Market Revenue Share by Manufacturers

8.2. Manufacturing Cost Breakdown Analysis

8.3. Mergers & Acquisitions

8.4. Market positioning

8.5. Strategy Benchmarking

8.6. Vendor Landscape

Chapter 9. Company Profiles

  • Google (US)
  • ZTE Corporation (China)
  • Apple (US)
  • Vodafone Group (UK)
  • NowSMS (UK)
  • AT&T (US)
  • Verizon (US)
  • Onmobile (India)
  • Opencode Systems (Bulgaria)
  • Mozat (Singapore).

For more information about this report visit
Laura Wood, Senior Press Manager

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