Nuvi’s social analytics solutions empower brands to discover influencers and utilize them for campaign success
(PRUnderground) September 4th, 2020
Nuvi, the enterprise social customer experience (CX) solution, utilizes social listening analytics to assist marketers in all forms of strategies including influencer marketing.
To help brands and marketers find influencers that will be worth the investment, Nuvi delivers six key metrics, supported by Nuvi’s Language Processing Engine, for analyzing an influencer’s viability:
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most active
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most mentioned
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reach
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spread
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reshares
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influencer score
These influencer metrics analyze an influencer’s activity and audience’s reaction to them. Enterprise marketers can utilize these metrics to analyze an influencer according to each marketing campaign’s goals. For example, a brand that is seeking to spread to a new audience would want an influencer with high reach and spread (analysis of the penetration of an influencer’s content into their current and potential audiences, respectively) within that audience.
Nuvi’s influencer metrics strive for accuracy. Influencer score is a comprehensive analysis of an influencer on a logarithmic scale of 1-100 which is derived from an influencer’s following and activity for enhanced accuracy. This scale better shows how various influencers stack up against each other and which have the audience size an Enterprise brand is looking for.
As an example of Nuvi’s influencer analysis capabilities, they’ve analyzed influencers for Disney’s Parks in the month of April.
“Looking at the most active metric, we find the users that are most dedicated to Disney brands. This metric measures which users have a high number of mentions of the key terms from our monitor. Sponsored content from these users would come across as authentic, and reaching out to them may give you insight about your most dedicated fans.”
To learn more about NUVI’s comprehensive social customer experience platform, read the full analysis here.
About Nuvi
Nuvi is a customer experience management and social analytics software platform built on an industry-leading language engine. Nuvi helps you listen, plan, publish, engage, analyze, locate, review, and capture your way to better customer experiences.
For more information, see Nuvi in action.
Original Press Release.
