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Press Release

Mar 11, 2020 10:05 UTC

Fastest-Growing Plant-Based Media Publisher, LIVEKINDLY, Acquired by Global Food Group

NEW YORK--(Business Wire)--LIVEKINDLY, the fastest growing plant-based media publisher, today announced its acquisition by the LIVEKINDLY co., formerly Foods United. LIVEKINDLY was founded in 2017 by Jodi Monelle, and generates more than 100-million monthly cross-platform impressions.

Noticing a gap in the market, Monelle created an inclusive community where people felt empowered to make conscious lifestyle choices through the strength of positivity. Since its launch, LIVEKINDLY has become the go-to source for inspiring, thought-provoking content focused on embracing a sustainable and compassionate lifestyle.

The newly formed LIVEKINDLY co., founded by Roger Lienhard, an early investor in Beyond Meat and Impossible Foods, is now the leading collective of heritage and start-up brands committed to changing the future of food through the creation of delicious plant-based products, without the need for animals or the depletion of natural resources.

The LIVEKINDLY media division will continue to operate independently and drive conversation around the global shift towards a plant-based diet and compassionate living, featuring industry relevant news and brands.

“To LIVEKINDLY means to live in a way that demonstrates an appreciation for our humanity, our home and those who share it with us,” said Jodi Monelle, Founder & CEO of LIVEKINDLY. “The LIVEKINDLY co. adopting our name is a reflection of the tireless LIVEKINDLY team’s hard work over the past three years. Being part of the group will give us a chance to not only reach more people, but also have a greater impact on the existing food system.”

“It’s always been important to me to support an inclusive community, and profiling brands creating positive changes for animals and the environment,” said Jill Ettinger, LIVEKINDLY’s Head of Content.

“The LIVEKINDLY team has built an incredible news platform in less than three years; it’s an exceptional feat,” said Roger Lienhard, founder of the LIVEKINDLY co. “To scale with speed and integrity requires a collective of mission-aligned people, and I’m thrilled to have this all-star team join us for the journey.”

This female-founded and run business has become the voice of the plant-based movement. The team continues to expand LIVEKINDLY’s online presence and has more exciting announcements planned for later this year. Making kinder choices impacts us all and we’re just getting started. Be Bold. LIVEKINDLY.

Become part of our community at livekindly.co.

ABOUT LIVEKINDLY

Founded in 2017, LIVEKINDLY is the premier plant-based media publisher. Covering all the latest news, celebrity interviews, recipes and more, LIVEKINDLY is the go-to source for inspiring, thought-provoking content focused on embracing a sustainable and compassionate lifestyle — for humanity, our home and those who share it with us.

Visit us online at livekindly.co | Facebook | Instagram | Twitter | LinkedIn

ABOUT THE LIVEKINDLY CO.

The LIVEKINDLY co. is a collective of plant-based heritage and strategic partners including The Fry Family Food Co., LikeMeat, and LIVEKINDLY Media.

Committed to transforming our global food system and the only company in the plant-based food sector to own and operate the entire value chain of production, the LIVEKINDLY co. has established strategic partnerships with seed growers, producers, distributors, and has invested in infrastructure to transform traditional meat production facilities to plant-based products.

The LIVEKINDLY co. and its portfolio of brands are creating delicious plant-based food, without the need for animals or the depletion of natural resources. We’re bringing kindness where it belongs: to your plate.

Nell Alk | nell@livekindly.com

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