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| Press Release

Else Nutrition to Debut its First Product at Natural Products Expo West 2020 in Anaheim during March

In lead up to planned Q2 U.S. Market Launch: Clean, plant-based formula for toddlers to be unveiled and available for pre-orders, at world's largest, natural, organic and healthy products trade show.

VANCOUVER, BC / ACCESSWIRE / February 14, 2020 / ELSE NUTRITION HOLDINGS INC. (TSX-V:BABY) (OTCQB:BABYF) ("Else" or the "Company"), a developer of novel infant nutrition, announces that it will unveil its novel, plant-based toddler formula at Natural Products Expo West 2020 Trade Show, between March 4th-6th in Anaheim, California

"We are thrilled to share our first, market-ready product with thousands of key buyers and industry professionals, during this major event. It marks the culmination of nearly 7 years of development, but a new beginning as we continue to track as planned to our full, Q2 U.S. market launch," said Hamutal Yitzhak, Co-Founder and CEO of Else Nutrition Holdings Inc.

Else's clean label, organic nutritional drink will be sold initially in powder form, ready to drink in just seconds. It will be available online as of March 1st at elsenutrition.com for pre-ordering, with official sales starting later in Q2 at the same e-Store. Sales will also roll-out via Amazon, and at select specialty retailers by summer of 2020. The suggested retail price is $35 USD for a 23.2 oz. powder cannister.

Else will showcase the product at its North Hall Booth (#423) at the Anaheim Convention center at EXPO West during March 4th to 6th, as well as the Fresh Ideas Organic Pavilion during March 4th.

About Else Nutrition Holdings Inc.

The Company is a food and nutrition company focused on research, development, manufacturing, marketing, sale and/or licensing of innovative plant-based food and nutrition products to the infant, toddler, children and adult markets. Its revolutionary 100% plant-based non-soy alternative to dairy-based baby formula received the "Best Health and Diet Solutions" award in the Global Food Innovation Summit in Milan in May 2017. For more information, visit: elsenutrition.com.

For more information, contact:

Ms. Chelsie Hodge, Director of Corporate Relations
ELSE Nutrition Holdings Inc.
E: chelsieh@elsenutrition.com
P: (604)360-2977

Ms. Hamutal Yitzhak, CEO, Co-Founder & Director
ELSE Nutrition Holdings Inc.
E: hamutaly@elsenutrition.com
P: +972(0)52-447-9931

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that, to the extent they are not recitations of historical fact, constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will", "plan" or similar expressions. Forward-looking statements in this press release include, but are not limited to, statements with respect to: the Company's commercialization of its products, the relevance of personnel's work experience, and industry conditions.

Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management's perception of historical trends, current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct.

Forward-looking statements made in this press release assume, among others, the successful completion of Else's proposed scale-up for its products, and such statements are intended to apply only to the infant formula market for ages 12 months and above, and having all necessary regulatory approval as required by each target market.

Numerous risks and uncertainties could cause the Company's actual results to differ materially from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements, including, but not limited to: consumer demand for the Company's products, whether the Company's current and future products achieve commercialization, uncertainty regarding material changes in laws and regulations, retention of key personnel, the Company's ability to expand into global markets and competitive developments.

The foregoing list of factors is not exhaustive, and other risks and uncertainties not presently known, or believed to be material, to management Additional information and other factors that could affect the operations or financial results of the Company are set out in the Company's Filing Statement dated May 14, 2019 under the heading "Risk Factors" and may be accessed through the SEDAR website (www.sedar.com).

Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE: ELSE Nutrition Holdings



View source version on accesswire.com:
https://www.accesswire.com/576420/Else-Nutrition-to-Debut-its-First-Product-at-Natural-Products-Expo-West-2020-in-Anaheim-during-March

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