TORONTO, Oct. 11, 2011 /CNW/ - Mercedes-Benz Canada, the FDCC, and IMG today revealed more details regarding the five 2011 Mercedes-Benz Start Up finalists in preparation for the upcoming
national final group runway show. Planned as a highlight during LG
Fashion Week Beauty by L'Oreal Paris, CASSIE DEE, MARTIN LIM, TRAVIS TADDEO, TRIARCHY and UNTTLDwill all present their respective Spring 2012 Collections on Tuesday,
October 18, 2011 at 6 p.m. at the Runway venue in front of an audience
of program judges and mentors, fashion insiders, celebrities and VIPs.
The Mercedes-Benz Start Up finalists were selected from a nationwide
search, and have already received invaluable mentoring in the business
of fashion as they prepare their collections for the runway. One
finalist from this group will be chosen at the final to receive
mentoring from a hand-selected group of industry experts, an editorial
feature in FASHION Magazine, and their own, fully produced runway show
during the Fall 2012 Collections in March.
ABOUT THE FINALISTS
CASSIE DEE started in the industry as a patternmaker and a fashion instructor
before launching her own line in 2010. Producing exclusively in Canada,
the Cassie Dee label appeals to a modern way of dressing. With a strong
emphasis on separates, the looks are bold but can be broken down into
beautiful pieces for work and lasting staples in a wardrobe.
MARTIN LIM is the fusion of two cultures and two worlds through the merger of
designer duo Danielle Martin and Pao Lim. National and international
award winners, Martin and Lim are devoted designers who gained valuable
experience while working with globally renowned designers such as
Christian Lacroix and Roland Mouret.
TRAVIS TADDEO is a Canadian designer who first launched his eponymous line in 2008
after completing the fashion design program at LaSalle College in
Montreal. Known for minimal lines and the use of jersey fabrics and
leather, Taddeo provokes and pushes boundaries creating a bold marriage
between luxury and street wear apparel.
TRIARCHY is the brainchild of self-taught designer Adam Taubenfligel who began
his career in the industry working in denim factories in Italy. After
learning the art of denim construction on the factory floor,
Taubenfligel implemented his knowledge into the creation of Triarchy
with his brother Mark and sister Ania onboard as partners.
UNTTLD is the collaborative work of Montreal designers José Manuel St-Jacques
and Simon Bélanger. Drawn from the meticulous exploration of
traditional techniques (knits, crochet, handmade silkscreen printing)
that are reconstructed, modernized and adapted to create the brand's
artistically inspired collections.
ABOUT MERCEDES-BENZ START UP
Produced in association with the Fashion Design Council of Canada,
Mercedes-Benz Start Up is a new ongoing initiative that is intended to
provide a national platform to discover and support up-and-coming
Canadian designers. By connecting these gifted individuals with an
experienced panel of industry insiders, the program will mentor
impressive Canadian talent to help them hone a broad range of skills
and elevate their profile through unique and exclusive opportunities.
This unprecedented access to experts, combined with invaluable
real-world practical experience, will equip participants with a
comprehensive roadmap to success and the knowledge and confidence
required for a thriving career in fashion.