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Press Release

The Radio Agency Discusses Radio's Potential as a Marketing Platform to Reach Baby Boomers

This press release was orginally distributed by SBWire

Media, PA -- (SBWIRE) -- 10/14/2019 -- The Radio Agency, an industry-leading authority in the world of radio advertising and podcast advertising knows how advertisers can reach target audiences through the power of audio advertising. According to The Radio Agency, industry research shows that there's a world of untapped possibilities for an often undervalued demographic: the 55+ age group.

The Radio Agency points to one stark statistic: 98% of today's baby boomers can be reached monthly by radio advertising, listening to radio an average of two hours and three minutes per day. Despite that, many advertisers neglect marketing to people over 55 due to an archaic notion that people between the ages of 25-54 are at the best age for long term value.

Analysts at The Radio Agency theorize that some advertisers consider people over the age of 55 to be stubbornly brand loyal. For this reason, they focus the bulk of their advertising spend on younger generations. However, ignoring the 35% of the population that controls over 70% of the country's disposable income is a huge mistake for many businesses. Baby Boomers are expected to spend in excess of $15 trillion annually by the end of 2019.

The Radio Agency encourages advertisers to consider the spending power of Baby Boomers. People in their 50's have more discretionary dollars to spend to travel the world, update their vehicles every few years, and become early adopters of new technology. Many people over 55 dine out multiple times per week and are more focused on healthcare issues.

An additional benefit of radio as a marketing medium takes into account the very personal relationship listeners have with radio hosts through this one-to-one communications platform. In a recent study by Cumulus, 68% of radio listeners can name their favorite DJ and value their opinions as much as they would a friend or family member. Brands can take full advantage of this relationship between listeners and presenters by having those familiar voices endorse their products and services. Additionally, "On Demand" Radio a/k/a "Podcasts" continue to surge in popularity and have become radio's fastest growing platform. Podcast advertising, which is one of The Radio Agency's specialties, can be just as effective as traditional radio marketing – or more so when you consider how easily podcasts enable you to tap into the selling power of a familiar, national voice without paying exorbitant talent fees. To reach, influence, and impact the wealthy Baby Boomer demographic, today's radio is a valuable and essential investment, and The Radio Agency can help that investment be a profitable one.

Learn more on The Radio Agency's blog.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts, and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at

For more information on this press release visit:

Media Relations Contact

Brian McDevitt
The Radio Agency
Telephone: 1-800-969-2636
Email: Click to Email Brian McDevitt

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