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| Press Release

Lift & Co. Corp Announces Closing of $3.5 Million Private Placement from Legacy Investor Gotham Green Partners

Not for Distribution to U.S. Newswire Services or for Dissemination in
the United States of America

TORONTO, Sept. 11, 2019 (GLOBE NEWSWIRE) -- Lift & Co. Corp. (the "Company") (TSXV: LIFT) (OTCQB: LFCOF) is pleased to announce that it has completed a non-brokered private placement offering (the “Private Placement”) of 10.6% senior secured convertible debentures of the Company due September 10, 2020 in the aggregate principal amount of $3,500,000 (the “Debentures”) and 2,713,178 common share purchase warrants of the Company (each, a “Warrant” and collectively the “Warrants”) for aggregate gross proceeds of $3,500,000. The subscribers pursuant to the Private Placement were affiliates of Gotham Green Partners, LLC, an insider of the Company (such funds, the “Subscribers”).

The Debentures will be comprised of: (a) $2,000,000 principal amount, which will be immediately used to repay the Company’s existing indebtedness to the Subscribers pursuant to the Company’s unsecured convertible debentures due September 13, 2020; and (b) $1,500,000 principal amount which will remain outstanding. The Debentures will bear interest at a rate of 10.6% per annum and will mature on September 10, 2020, subject to prepayment upon meeting certain conditions (the “Maturity Date”). The Debentures are secured by a first ranking security interest that is in priority to all of the other obligations of the Company. The Debentures will be convertible at any time at the holder’s option into common shares of the Company (“Common Shares”) at a conversion price of $0.215, which is equal to the closing price of the Common Shares on the last trading day prior to the closing of the Private Placement (the “Closing Date”).

While the Debentures are outstanding, and subject to approval of the TSX Venture Exchange (“TSXV”), interest may be paid-in-kind (“PIK”) at the Company’s option on the outstanding principal amount of such Debentures such that any amount of PIK interest is added to the outstanding principal amount of such Debentures at a price per Common Share that is based on a price no less than the market price of the Common Shares at the time of the PIK interest being added to the Debentures.

Each Warrant is exercisable into one Common Share until September 10, 2020 at an exercise price of $0.3225 per Common Share.

All securities issued in connection with the Private Placement will be subject to a hold period of four months and one day from the Closing Date. The Company intends to use the net proceeds of the Private Placement for: (i) general working capital purposes; (ii) fees and expenses related to the Private Placement; and (iii) repayment of certain indebtedness of the Company, including the Company’s existing debentures held by the Subscribers, as described above.

The issuance of the Debentures and Warrants to an insider pursuant to the Private Placement is considered a related party transaction within the meaning of TSXV Policy 5.9 and Multilateral Instrument 61-101 Protection of Minority Security Holders in Special Transactions ("MI 61-101"). The Company intends to rely on exemptions from the formal valuation and minority shareholder approval requirements in sections 5.5(e) and 5.7(c) of MI 61-101 in respect of such insider participation on the basis that the transaction is supported by an arm’s length control person.

The Private Placement remains subject to the final acceptance of the TSXV. The Company intends to file a material change report with respect to the Private Placement within 10 days of the Closing Date.

The Company did not file a material change report more than 21 days before the expected closing of the Private Placement, which it considers reasonable in the circumstances, as the participation in the transaction by related parties of the Company were not settled until shortly prior to closing of the Private Placement.

The securities issued in connection with the Private Placement have not been and will not be registered under 1933 Act, or any U.S. state securities laws, and may not be offered or sold in the United States or to, or for the account or benefit of, United States persons absent registration or an applicable exemption from the registration requirements of the 1933 Act and applicable U.S. state securities laws. This press release shall not constitute an offer to sell or the solicitation of an offer to buy securities in the United States, nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.

About Lift & Co.

Lift & Co. is a publicly traded technology company modernizing the cannabis industry.

Forward Looking Statements

This news release and each of the documents referred to herein contains “forward-looking information” within the meaning of applicable Canadian and United States securities legislation. All statements, other than statements of historical fact, included herein are forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “is expected”, “expects”, “scheduled”, “intends”, “contemplates”, “anticipates”, “believes”, “proposes” or variations (including negative and grammatical variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Such statements are based on the current expectations of management and are based on assumptions and subject to risks and uncertainties. Although management believes that the assumptions underlying these statements are reasonable, they may prove to be incorrect. The forward-looking events and circumstances discussed in this press release may not occur by certain specified dates or at all and could differ materially as a result of known and unknown risk factors and uncertainties affecting the Company.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release, and subject to change after such date. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

Neither the TSXV nor its Regulation Services Provider (as the term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information:

Lift & Co. Corp.

Sara McMillen, Director Communications and Government Relations
smcmillen@lift.co
1-416-220-9536

Nikki Laoutaris, Communications Manager
nlaoutaris@lift.co
1-647-464-0148

Investor Relations:
Thesis Capital
Prit Singh
psingh@thesiscapital.ca
905-510-7636

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