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Press Release

Dental Marketing Company Helps Illinois Dentist's Educate Their Community About The New Law Requiring Dental Exams For Students Entering 9th Grade

Jun. 20, 2019 / PRZen / PORTLAND, Ore. -- According to the Illinois State Board of Education website, "All Illinois children in kindergarten, grade 2, and grade 6 are required to have an oral health examination." Effective January 1, 2019, it is now a requirement that all Students Entering 9th grade must now have an oral health examination as well.

When educating patients about the State Oral Health Examinations, dentists will often email existing patient families to remind them about the upcoming examinations. Limitations to that approach often include:

1)     Limited "open rate" of those emails. Industry open rate for solicitation emails range from 20% - 25%, meaning that upwards of 80% of patients never receive this communication, and

2)     Not able to communicate this service message to people that are not on their current email list, both existing and prospective patients alike.

Innovate Dental Marketing helps Dental Practices connect with their community!

Innovate Dental Marketing created a letter product that is stuffed into an envelope, and then mailed to desired families most relevant for this patient education message. The dentist can choose to mail to their existing patients that have children, to surrounding community households where school age children are present, or a combination of both.

According to Innovate Dental Marketing President and CEO, Michael Fleming, "The Oral Health Examination patient education letter has been a great service to the practices we work with in Illinois over the years, but it is especially relevant now in 2019 since the new law went into effect requiring incoming High School Freshman to get this examination."

In addition to this letter being a great service for their community, there is also a financial benefit for Illinois dental practices as well. VP of Sales at Innovate Dental Marketing, Cody Gallagher, shares that "the number of new patients generated from the Back to School examination letter is fantastic! So much activity is created, and it's not unusual to realize 300 to 400% increase in patient activity related to this education campaign."

How Dentist's can Take Action and Start Educating Their Community Today:

Dentist's that are looking to take advantage of this great educational tool are encouraged to contact Innovate Dental Marketing directly by either calling (503) 213-4368, or emailing at

About Innovate Dental Marketing:

Headquartered in beautiful Portland, Oregon, Innovate Dental Marketing is a Dental Marketing Agency that specializes in Marketing and Communications solutions for Dental Practices and Dental Service Organizations. Since 2006, Innovate Dental Marketing has offered its clients innovative and relevant products and services that help Dentist's and Dental Marketing Professionals generate new patients and keep close proximity with existing patients.

Media Contact
Brandy Jones

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