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Press Release

Feb 25, 2019 16:32 UTC

Quantzig’s Leveraged Customer Segmentation to Help a Client Gain a Winning Edge in the Smart Wearables Segment - Request Free Proposal!

LONDON--(Business Wire)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest customer segmentation engagement for a leading electronics retailer. During the course of this engagement, the analytics experts at Quantzig helped the client to address their challenges by developing a holistic customer segmentation framework.

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Customer Segmentation Engagement for a Leading Electronics Retailer (Graphic: Business Wire)

Customer Segmentation Engagement for a Leading Electronics Retailer (Graphic: Business Wire)

It’s no secret that customers are key to driving profitability across industries, but to gain a sustained advantage business leaders must comprehend how customer segmentation correlates to profitability. A tailored approach to address the needs of various customer segments is more of a necessity as drastic variations exist between highly targeted customer segments. Customer segmentation seems to be daunting, but if done precisely businesses can gain tremendous returns when compared to a one-size-fits-all approach.

The Business Problem: The client is a well-known electronics retailer who recently entered the smart wearables segment. A decline in sales volumes and a compelling opportunity to leverage enterprise data to answer key strategic questions about its customers, products, geography, and sales channels is what made them approach Quantzig. The client wanted to leverage customer segmentation and implement interactive dashboards to predict customer behaviors and effectively engage them well in advance for improving sales.

Our expertise in the delivery of customer analytics solutions can help you better understand various customer needs. Get in touch with our experts for more insights.

“Customer segmentation plays a key role in targeted marketing, lead generation, and conversion, which is one of the main reason that is compelling businesses to implement a customer segmentation framework to gain a leading edge,” says a customer analytics expert from Quantzig.

The Solution Offered: To help the client address their core challenges, the customer segmentation experts at Quantzig developed a holistic approach which was segmented into three phases. The initial phase revolved around the consolidation of structured and unstructured datasets which were followed by the implementation of a data visualization platform. Also, the use of customized dashboards further empowered effective customer segmentation analysis and decision-making.

The use of customer segmentation models can help businesses to comprehend huge volumes of customer data and gain detailed insights into customer demographics. This success story is a classic example of our customer segmentation models helped a client drive revenue. Request a free proposal to know how customer segmentation can help you gain a leading edge in the market.

Quantzig's customer segmentation solutions helped the client to:

  • Analyze the key drivers of customer satisfaction
  • Achieve a 50% reduction in costs
  • Request a free demo to know how you can leverage customer segmentation models to address your business needs.

Quantzig's customer segmentation solutions offered predictive insights on:

  • Developing suitable strategies to counter the decline in sales
  • Establishing consistent KPIs and definitions across business groups
  • Customer segmentation can open up a world of new opportunities for your organization too. Want to know how? You're just a step away! Request for more information now!

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit:

Anirban Choudhury
Marketing Manager
US: +1 630 538 7144
UK: +44 208 629 1455

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