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Press Release

Online Dating Website Quantifies the Cost of Dating Younger Women and Identifies the Ideal Age Gap

>PRWEB.COM Newswire

Los Angeles, CA (PRWEB) September 12, 2011, the first and only online personals where singles can buy and sell first dates, announced the results of a five month long study to determine the ideal dating age gap between men and women, and to quantify the cost of dating younger women online.

The study looked at the price of over 100,000 first dates between older men and younger women. The dating study found that all else being equal, women are most attracted to men who are six (6) years older than they are.

“Women tend to mature faster than men. For this reason, most women don’t like to date men around their age or who are younger than they are,” says Brandon Wade, an online dating expert and the Founder & CEO of “Our online dating study shows that women in general prefer to date men who are approximately six years older than they are, but who are less than ten years older.”

Paying to Close the Age Gap Disadvantage

However, there is a twist to the age gap study: Older men with money can close the dating age gap disadvantage with money.

On an online dating marketplace where the decision to go on a first date may be influenced by the amount of money offered, it was shown that men who want to date women over 10 years younger than themselves have to pay approximately 13% more than the average to close every year of age gap. The dating study shows that everything else being equal, a man who is 40 years older will have to pay approximately 400% (or 4 times) more than a man who is only 10 years older to attract the interest of the same woman.

“People are generally shallow and materialistic when it comes to first impression on an online dating website. Luckily for older men, when they fall outside of a woman’s list of shallow attraction criteria such as looks or age gap, money is the only factor that can level the playing field,” says Brandon Wade, who holds a BS and an MBA degree from the Massachusetts Institute of Technology. “Money can close the age gap disadvantage by helping an older man get the first date. When he is on the first date, he will now have the chance to show off his personality and appeal to a woman’s deeper set of attraction criteria.”

About is the first and only online dating marketplace for buying and selling first dates. On most online dating websites, singles make the decision to contact each other based on superficial attributes such as profile description or profile pictures. By adding a monetary incentive to influence the decision for a user to go on the first date, is the first and only online dating website that allows users to level the playing field. Brandon Wade,’s Founder, believes a first date offers singles the chance to get to know each other at a deeper level, allowing them to look past superficial selection criteria that makes traditional online dating ineffective. Mr. Wade, a dating expert, is also the founder of – the leading online dating personals for sugar daddies and sugar babies seeking mutually beneficial relationships, and – the leading millionaire matchmaking service for wealthy and beautiful singles.

For more information about this study, please visit our dating blog or, or call Brittany Sykes at 301-300-0950 ext. 311.


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