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Press Release

Marc Murphy and Zac Cooper of Atlatl Software Discuss Paradigm Shift Emphasizing Sales Tools

In the dynamic YouTube video series, Open Mic: Manufacturing Industry Conversations, Marc Murphy, CEO of Atlatl Software is joined by Zac Cooper Director of Sales. In this recent episode, the two leaders talked about a paradigm shift emphasizing sales tools from sales representatives. In B2B sales, organizations are focusing on getting the right tools in place to drive sales. To view the video, go to:

Murphy noted, “As this idea of digital transformation takes place, there are lots of opportunities to relook at the types of sales reps you need to hire, the number of people you need to hire, and then focusing on buying the right tools to be just as effective, or more effective.”

Cooper added, “Organizations have traditionally grown through customer acquisitions, through traditional processes, whereas what we are suggesting is leverage technology to accelerate those acquisitions.”

Industry 4.0 continues to be recognized as the next industrial revolution and explanation for the massive digital transformation of manufacturing and factory environments. To date, this movement has largely focused on the automation of shop floor systems and support applications of additive manufacturing, 3D printing, and sensor analytics.

Atlatl Software is exhibiting at ProMat 2019 from April 8-11 in Chicago, IL at Booth S3968. Additionally, they are offering an educational seminar titled, “Sales: The Best Play in Your Digital Transformation Playbook.” The seminar is on April 8 at 12:00 pm in Theater C. The second seminar is titled, “Manufacturing Sales 4.0: Leveraging 3D and Augmented Reality to Accelerate Manufacturing Sales.” The seminar is on April 11 at 12:00 pm in Theater E.

About Atlatl Software:

Charleston, SC-based, Atlatl Software ( is changing the way manufacturers and distributors sell. The suite of sales applications is empowering the highest performing companies to sell faster, more efficiently, and increase revenue.

  • Quickly create 2D, 3D, and augmented reality configurations based on specific engineering rules.
  • Increases speed and accuracy of configuration and quoting process.
  • Produce dynamic sales approval drawings of products as they are configured.
  • Instantly generate professional quotes with dynamic pricing.
  • Efficiently manage the sales pipeline from lead to close, all on a mobile device.
  • Digitally share pricing information and receive pipeline data from the distribution network.

Follow Atlatl Software on Twitter @Atlatlsoftware

Media Contact
Company Name: ATLATL Software
Contact Person: Chris Beaudin
Email: Send Email
Phone: (540) 335-1801
Address:658 King St
City: Charleston
State: SC
Country: United States

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