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| Press Release

Eve & Co Announces Appointment of New CFO

TORONTO, Sept. 12, 2018 (GLOBE NEWSWIRE) -- Eve & Co Incorporated (the “Company” or “EVE”) (TSXV:EVE) is pleased to announce that it has appointed Landon Roedding as Chief Financial Officer, effective October 23, 2018.

Mr. Roedding brings over 15 years of experience in accounting, financing, and business development within the public markets and has a demonstrated ability to manage financial and operational challenges while managing a dynamic and growing business. Previously, Mr. Roedding was Controller at Blue Goose Capital Corp., where he led the financial planning, reporting, restructuring and human resource functions. Prior to his role at Blue Goose Capital, Mr. Roedding was Director, Financial Reporting at Kinross Gold, focusing on financial and management reporting as well as internal controls, and Senior Manager of Financial Reporting at Sherritt International Inc., where he led the financial reporting function, upgraded reporting systems and supported M&A activities. Mr Roedding also spent 8 years at PricewaterhouseCoopers LLP, gaining  significant experience in public company reporting, technical IFRS accounting and supporting M&A activity. Mr. Roedding is a Canadian Chartered Professional Accountant and holds an Honours Economics and Accounting degree from Wilfrid Laurier University. Mr. Roedding also serves on the Board of Directors of Project C.A.N.O.E., a not-for-profit charity focused on serving youth facing systemic or mental health barriers.

“I am delighted to join the team at EVE at a very exciting time in their development,” commented Landon Roedding.

“We are excited to welcome Landon to EVE as our new CFO,” commented Melinda Rombouts, EVE’s President and CEO. “Landon brings impressive financial, strategic and operational experience. He will be a huge asset to EVE as we continue keeping pace in this rapidly growing industry and as EVE strives to become the premiere female-focused cannabis brand both nationally and internationally.”

Effective October 23, 2018, Mr. Roedding will be granted options to purchase up to 1,000,000 common shares for a period of ten years, each option exercisable at a price per share equal to the closing price of the common shares on the TSX Venture Exchange on October 22, 2018. Such options shall vest in equal tranches on the first, second and third anniversaries of the effective date of Mr. Roedding’s appointment.

ABOUT EVE & CO INCORPORATED

EVE, through its wholly owned subsidiary Natural MedCo Ltd., is a licensed producer and seller of dried cannabis and cannabis plants under the Access to Cannabis for Medical Purposes Regulations (the ACMPR). Natural MedCo Ltd. is Canada’s first female founded licensed producer, and received its cultivation license from Health Canada in 2016 and its sales license from Health Canada in June 2018.

EVE is led by a team of agricultural experts and has a 220,000 sq. ft. scalable greenhouse production facility located in Middlesex County, Ontario with 32 acres of adjacent land for future expansion. EVE has broken ground on an additional 780,000 sq. ft. expansion, bringing EVE’s total anticipated greenhouse capacity to 1,000,000 sq. ft.

The TSXV has neither approved nor disapproved the contents of this news release. Neither the TSXV nor its Regulation Service Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

Certain statements in this press release constitute forward-looking information. All statements other than statements of historical fact contained in this press release, including, without limitation, those regarding the Company’s future, strategy, plans, objectives, goals and targets, and any statements preceded by, followed by or that include the words “believe”, “expect”, “aim”, “intend”, “plan”, “continue”, “will”, “may”, “would”, “anticipate”, “estimate”, “forecast”, “predict”, “project”, “seek”, “should” or similar expressions or the negative thereof, are forward-looking statements. These statements are not historical facts but instead represent only the Company’s expectations, estimates and projections regarding future events. These statements are not guarantees of future performance and involve assumptions, risks and uncertainties that are difficult to predict. Therefore, actual results may differ materially from what is expressed, implied or forecasted in such forward-looking statements.

For further information, please contact:

Melinda Rombouts
President and Chief Executive Officer
Eve & Co Incorporated
Telephone: (855) 628-6337

Shobana Thaya
Investor Relations
Telephone: (416) 807-1009

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