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| Press Release

Canadian Cannabis Retailer Fire & Flower Applies for 37 Store Licenses in Alberta

EDMONTON, Alberta, March 08, 2018 (GLOBE NEWSWIRE) -- Fire & Flower, a corporate retail store, specializing in elevating Canadian cannabis products through experiential strategies and education-based programming, announces it has submitted retail cannabis store license applications for 37 locations across Alberta.

Fire & Flower is committed to responsible use of cannabis and applauds the Alberta Gaming and Liquor Commission (AGLC) in its dedication to public health and safety.

“From local municipalities to Indigenous peoples, engagement and consultation with communities across Alberta has been very important to our application process,” shared Trevor Fencott, Fire & Flower’s Chief Executive Officer. “We have achieved a significant milestone today on the path to launching the Fire & Flower brand in Alberta.”

Once permitted, Fire & Flower plans to open retail cannabis locations in Edmonton, Calgary, Canmore, Red Deer, Fort McMurray and Grande Prairie.

About Fire & Flower
Fire & Flower is a corporate retail store, specializing in elevating Canadian cannabis products through experiential strategies and education-based programming. The Company is poised to serve customers across the country, in provinces where private retail is permitted.

Founded by leading legal cannabis entrepreneurs, Fire & Flower’s leadership team carries 60 years of combined experience in launching premium, successful businesses and 20 years in the cannabis space. The Company is versed in legal cannabis, immersed with the Canadian audience and is actively influencing the evolution of the new cannabis industry across the country.

Media Relations Contact:
Fire & Flower
Nathan Mison
Vice President, Government and Stakeholder Relations
nmison@fireandflower.ca
Ph: 780-953-1106

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