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Press Release

Pluto Pillow Announces Launch of Personalized Pillows for Individualized Comfort

LOS ANGELES, CA - Mar 06, 2018 - Pluto Pillow (, a newly launched direct-to-consumer pillow company, is the latest move in the online sleep retailer industry. The hybrid-designed, custom pillows are personalized through a patent pending process to individuals based on their body, stats, how they sleep, and their preferences. The release of Pluto Pillow is the first of its kind among the existing online sleep and mattress companies, with the goal of putting the focus back to where sleepers lay their heads every night.

“While direct-to-consumer mattress companies have changed the way we buy a bed and sleep, they’ve fallen short of providing a better place to rest our heads. Instead, they’ve largely treated pillows as an afterthought with one-size-fits-all designs,” said Susana Saeliu, Founder of Pluto Pillow. The company was a solution to her own problems. She was tired of visiting brick-and-mortar stores with hundreds of confusing pillow options, purchasing one that felt good by “hand” but discovering that it was not so great in sleep. She was surprised there wasn’t a better pillow company that modernized pillows and the purchase experience. “The only innovative pillows I found online were “smart” pillows, and I didn’t want electronics near my head when I sleep -- I just wanted a simple, but high quality pillow at a fair price.” 

After prototyping and testing alongside partners with years of material research while tapping into the training and education of sleep researchers, Pluto Pillow was able to create thoughtful custom pillows -- not “smart” ones. 

Designed with a supportive CertiPUR-US foam inner core and an outer plush pillow, they are tailored and assembled by hand to an individual’s sleep profile. The foams differ in height, density, and features and the covers have different surfaces and amounts of silky fibers that vary in thickness. The use of cooling, high percentage polyethylene surfaces also help hot sleepers stay cooler throughout the night. All custom pillows offer both support and cushioning, with breathable, temperature-regulating materials that always bounce back. The high grade materials combine for over 25 different variations that are all hypoallergenic. The team rejected the use of molded foam, shredded foam, and down as well as “adjustable-layer” concepts. 

Pluto pillows retail at $89.00 but are launching with a limited time introductory price of $69.00. They promise to deliver within 7 business days with free shipping and returns, a 100-night trial, and a 3-year warranty. 

The company has other products in the works and continues to improve upon the design of their products while working closely with early customer and user feedback. 

About Pluto Brand, Inc.: 

Based in Los Angeles, CA., Pluto Brand, Inc. and Pluto Pillow is a direct-to-consumer pillow company that personalizes pillows to an individual’s sleep profile. The company is putting the focus onto pillows with the use of high grade premium materials, assembled by hand. All pillows come with a 100-night risk-free trial and a 3-year warranty.

Media Contact
Company Name: Pluto Brand Inc
Contact Person: Susana S
Phone: 626-968-8885
Address:125 Vineland Ave
State: CA
Country: United States

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