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Press Release

New startup Solidarity Cycling to redefine cycling fashion with exclusive kits sporting artworks by female artists

New Casper-based startup is aimed to redefine women cycling fashion for better by introducing stylish cycling apparels with artworks by female artists. The company is also dedicated to support female artists and organizations dedicated to inspire women about biking.

Casper, WY - February 1, 2018 - Great News for women cycling enthusiasts looking for something new in cycling fashion this year. A new Casper-based startup is all set to redefine cycling fashion with its exclusive line of women cycling kits that sport unique artworks by female artists. Two parts of the proceeds from every sale will go to each artist and also to organizations dedicated to inspire and mentor women or girls on bikes. will be officially launched on February 1st, 2018.

“We are excited to announce the launch of our new company on the first of the coming month. Our startup is all set to start a new trend in the world of cycling apparels by introducing female cycling kits with amazing artworks by female artists.  There is hardly any cycling clothing kit in the market that exclusively works with artworks by female artists and also give back to them and other related organizations- as we have planned with our unique collections”, stated Eliza Russell, cycling enthusiast who has co-founded the company with fellow cycling enthusiast Eric Graham.

Solidarity Cycling has come up with a versatile collection of artsy cycling apparels, including both jerseys and complete cycling kits. Cyclists can choose from both long sleeve and short sleeve jerseys. At present, the website sports kits with artworks by Bri Martin who is based out of Casper, WY and Madelyn Carvin from Denver, CO.

A graduate in Fine Arts with specialization in graphic design, Martin follows themes of nature, graphic design and motivational quotes in her artworks. She is passionate about intense abstract paintings that carry a fine balance between design and color. On the other hand, Madelyn is a gifted self-taught abstract artist whose artworks mostly emphasize on splatter, fluidity and spinning of acrylic paint.

Solidarity Cycling will be coming up with a new set of artworks on their cycling kits by a new set of artists each time when the previous collections are being sold.

“We believe our unique collections will be able to offer something new in cycling fashion to women cyclists. Apart from being artsy, our kits are very stylish and functional as well. Moreover, our new collection will also help bike shops to retailers to stand out in the competition with an exclusive line-up of cycling kits.”

Speaking further, Eliza stressed their new startup is also aimed to inspire more women and girls towards biking or cycling. The founders of the new startup believe bikes can change and enhance lives. They are looking forward to create more opportunities for women in a male dominated sport and build an environment where women can participate with no judgments about their sex, physical capacity, looks etc. 

“Not only is cycling a powerful exercise that keeps you healthy- it also teaches you a number of life skills. It teaches that when you fall down, you get back up. Then, you also tend to learn that there will be obstacles on your trail and only with sheer effort you can overcome. You can apply the same principles to inspire yourself for the challenges in life and emerge as a stronger person. Thus, a portion of our proceeds from each sale will be donated to Little Bellas this time- the organization which is committed to motivate women towards cycling. We may donate to different similar organizations with each run.”

Media Contact
Company Name: Solidarity Cycling
Contact Person: Eliza Russell
City: Casper
State: WY
Country: United States

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