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Press Release

Jan 3, 2018 19:55 UTC

Mitsubishi Motors Reports Its Fifth Consecutive Year of Sales Growth

CYPRESS, Calif.--(Business Wire)--Mitsubishi Motors North America, Inc. (MMNA) continued its sales momentum in 2017 posting its fifth consecutive calendar year sales increase. Total 2017 sales were 103,686, an increase of 7.7 percent over 2016, and the first time the brand has surpassed 100,000 vehicles sold since 2007. For the month of December, total sales were 8,501 an increase of 15.1 percent over December 2016.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180103006122/en/

2018 Mitsubishi Outlander Sport (Photo: Business Wire)

2018 Mitsubishi Outlander Sport (Photo: Business Wire)

Mitsubishi’s adventurous Outlander Sport posted its best December sales month ever since the launch of the vehicle in 2010 with total December sales of 3,678 up 47.1 percent compared to December 2016. Not far behind, Outlander recorded sales of 3,018 up 22.4 percent over last year. December also marked the start of sales for the much-anticipated Outlander Plug-in Hybrid Electric Vehicle (PHEV). Featuring a highly efficient 2.0-liter gas engine and two high-performance electric motors, along with Mitsubishi’s superior Super All-Wheel Control (S-AWC) system, the Mitsubishi Outlander PHEV delivers SUV capabilities and EV fuel economy.

“2017 was a remarkable year for Mitsubishi as we continued our rebuilding effort and posted another year of sales growth. In just five years, Mitsubishi sales have increased nearly 80 percent, and we’re doing that with fleet sales that are lower than industry average,” said Don Swearingen, executive vice president and chief operating officer, MMNA. “With the launch of the Outlander PHEV late this past month and the all-new Eclipse Cross hitting showrooms in March, the brand is poised to continue its strong momentum into 2018.”

For more information on Mitsubishi Motors, please visit media.mitsubishicars.com.

                 
        December       YTD
        2017       2016       2017       2016
i‐MiEV       0       3       6       94
Mirage       1023       1555       22386       22226
Lancer       683       860       12725       14304
Outlander Sport       3678       2500       33160       33067
Outlander       3018       2465       35310       26576
Outlander PHEV       99       0       99       0
Total       8501       7383       103686       96267
                       

About Mitsubishi Motors North America, Inc.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. Mitsubishi has been producing cars for over 100 years. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

Mitsubishi Motors North America, Inc.
Erica Rasch
Senior Specialist, Public Relations
Desk: 714-372-6146
erica.rasch@na.mitsubishi-motors.com