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Press Release

Dec 20, 2017 15:43 UTC

Anthem Blue Cross Medi-Cal Launches Eye Exam Rewards Program to Combat Diabetes Epidemic

SACRAMENTO, Calif.--(Business Wire)--Anthem Blue Cross Medi-Cal has launched a new program that rewards members with Walmart gift cards for getting their yearly eye exams. Diabetes is a leading cause of blindness. Blindness due to diabetic retinopathy is completely preventable with early detection and annual screenings. Alameda and Contra Costa Counties Blue Cross Medi-Cal members who complete their annual eye exams will be rewarded with Walmart gift cards that can be used to purchase healthy, nutritious items and earn additional rewards to combat the diabetes epidemic.

“Diabetes is taking a significant toll on people and families in California,” said Barsam Kasravi, MD, chief medical officer, Anthem Blue Cross Medi-Cal. “More than half of California’s population has diabetes or is at risk for developing the disease, which can lead to significant health issues, including loss of vision. Therefore, it is imperative that action be taken to improve the future health and lives of Alameda and Contra Costa residents.”

Following evaluation of the eye exams, Alameda and Contra Costa County members will be advised if they need to seek treatment to prevent their vision from worsening. After completing the exam, each member will receive a letter from Anthem with a $25 Walmart gift card that can be activated at Pursuant Health kiosks in participating Walmart pharmacies. Gift cards cannot be used to purchase alcohol, tobacco, firearms or e-cigarettes, but when they are used to purchase nutritional, healthy items, members can earn additional rewards for future health-related purchases. Additionally, when members activate gift cards, they will automatically be registered by Pursuant Health to receive health education text messages about diabetes and tips for managing their health.

This rewards program is available to all new and existing members of Anthem Blue Cross Medi-Cal health plan and can be redeemed at the following Walmart stores in Alameda and Contra Costa Counties:

Alameda

Walmart-1972 Livermore     2700 Las Positas Rd.     Livermore
Walmart-2648 San Leandro 1919 Davis St. San Leandro
Walmart-2989 Fremont 44009 Osgood Rd. Fremont
Walmart-2031 Union City 30600 Dyer St. Union City
Walmart-2161 Pleasanton 4501 Rosewood Dr. Pleasanton
Walmart-5426 Fremont 40580 Albrae St. Fremont
Walmart-5434 San Leandro 15555 Hesperian Blvd. San Leandro

Contra Costa

Walmart-5611 Pleasanton     9100 Alcosta Blvd.     Pleasanton
Walmart-1615 Pittsburg 2203 Loveridge Rd. Pittsburg
Walmart-5610 San Ramon 9100 Alcosta Blvd. San Ramon
Walmart-2697 Antioch 4893 Lone Tree Way Antioch
Walmart-3493 Martinez 1021 Arnold Dr. Martinez
Walmart-3455 Richmond 1400 Hilltop Mall Rd. Richmond

About Anthem, Inc.: Anthem Blue Cross is the trade name of Blue Cross of California. Anthem Blue Cross and Anthem Blue Cross Life and Health Insurance Company are independent licensees of the Blue Cross Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross names and symbols are registered marks of the Blue Cross Association. Also follow us on Twitter at www.twitter.com/AskAnthem or on Facebook at www.facebook.com/AskAnthem.

About Pursuant Health (formerly SoloHealth): Based in Atlanta, Georgia, Pursuant Health’s purpose is to engage individuals to manage their health and improve outcomes. We accomplish this by providing a unique platform that allows the capture and integration of health related data. In summer 2010, the company received a $1.2M grant from the National Institute of Health (NIH), a division of the U.S. Department of Health and Human Services, to help enable innovation for self-service healthcare and prevention. In 2012, following FDA-Clearance as a Class II Medical Device, Pursuant Health introduced its next-generation interactive kiosk, offering vision, blood pressure, pulse, weight, symptom checking, body mass index and overall health assessments. The company’s bilingual kiosks improve outcomes by not only providing convenient health screenings, but also by giving users recommendations for follow-up care. Strategic investors and partners include Outerwall Inc. (owner of the Redbox, ecoATM and Coinstar brands), Walter Huff (founder of HBOC) and Anthem. For more information, please visit www.pursuanthealth.com.

Anthem Blue Cross Medi-Cal
Olga Gallardo, 818-201-5682
olga.gallardo@anthem.com