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Press Release

Pura Naturals Launches New Product, Pura Clean Multi-Surface Cleaner and Degreaser

LAKE FOREST, CA--(Marketwired - November 29, 2017) - Pura Naturals Inc. (OTCQB: PNAT), makers of eco-friendly earth-conscious cleaning products, today announced that its new product, Pura Clean Multi-Surface Cleaner and Degreaser, officially launched earlier this month at the 2017 World Food Championships (WFC) in Orange Beach, Alabama.

Pura Clean Multi-Surface Cleaner and Degreaser is a potent citrus based, multi-use cleaner that will cut through even the greasiest messes, leaving behind only a pleasant citrus scent. This newly formulated, environmentally friendly cleaning agent dissolves grease, oil, and grime and is easily wiped away with Pura's oil-absorbent foam products. Applications for this new product are far reaching from household use to the transportation, boating and petroleum industries.

As an official sponsor of the WFC, Pura Naturals' Pura Clean products were used to keep 40 commercial competition kitchens clean during the 2017 event. The Pura Naturals team was only given 30 minutes to completely clean up each cook station between competitions using only the Pura Clean products. The Pura Clean Team of four was able to clean all 40 kitchens within the short minute window. There were several competitions each day, resulting in multiple fast cleaning experiences. The Pura Clean products easily handled cooking categories such as bacon grease, burgers, steaks, and seafood.

"The 2017 World Food Championships was the perfect venue to launch the rollout of our new product, Pura Clean Multi-Surface Cleaner and Degreaser as it was truly put to the test cleaning 40 of the toughest kitchens during this five day long culinary competition," stated Derek Duhame, President of Pura Naturals, Inc. "We are excited that through our sponsorship of the WFC our eco-friendly earth-conscious products had a widespread reach at the event. Our products were seen in action by some of America's best chefs at the cooking stations and drew attention to new customers at our booth in the Tasting Village. We believe our debut of the Pura Clean Multi-Surface Cleaner and Degreaser at the 2017 WFC was a huge success as we were able to directly connect with a large gathering of our target customers."

Unlike many other popular products branded as 'Earth Friendly' or 'Bio-degradable,' Pura Clean Multi-Surface Cleaner and Degreaser is made with only natural components. No dyes toxins, phosphates, butyl, acids, caustics, bleach, ammonia, solvents, VOCs, etc. Pura Clean leaves no nasty residue and does not off-gas chemicals. Pura Clean Multi-Surface Cleaner and Degreaser is an all-natural, multi-purpose, safe and effective cleaner, that works extremely well with the BeBetterFoam® products that absorb oil, grease and grime while inhibiting the growth of bacteria. Because Pura Clean products are made with natural and earth-friendly products they are also gentle on your skin for an easier household clean.

About Pura Naturals
Pura Naturals has a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. Pura Naturals' foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Pura Naturals products are sold at CVS Pharmacy, Ingles Markets, Kroger, Meijer, Sprouts Farmers Market, Target, Walmart and Whole Foods Market nationwide. Further information can be found at

Forward Looking Statements and Other Important Information
Some of the statements herein constitute forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievement expressed or implied by such forward-looking statements.

Factors that might cause such a difference include, but are not limited to, the following: general economic and business conditions, both national and in the regions in which the Company will operate; industry capacity; demographic changes; existing laws and government regulations and changes in, or the failure to comply with, such laws and regulations; competition; challenges to our intellectual property rights; technological developments that increase the cost of providing or reduce the demand for the Company's services; changes in business strategy or development plans; the ability to attract and retain qualified personnel; the availability and terms of obtaining capital to fund the Company's business; and other factors referenced herein.

In connection with, and because we desire to take advantage of, the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf. Forward-looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "could," "intend," "expects," "plan," "anticipates," "believes," "estimates," "predicts," "potential," or "continue" or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.

For more information, please contact:

Investor Contact
Todd Fromer / Allison Soss
KCSA Strategic Communications
P: +1-212-682-6300 /

Corporate Contact
Robert Doherty
Chief Executive Officer
Pura Naturals Inc.
P: 949-273-8100

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