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| Press Release

Des Hague of JADA Spices Launches JADA Board of Advisers

DENVER, CO / ACCESSWIRE / October 5, 2017 / Des Hague, JADA Spices Chairman of the Board, announced today Robin Michel as the initial member of the JADA Spices Board of Advisers. Michel is a senior executive with verifiable, year-after-year success achieving revenue, profit, and market growth within the highly competitive and quickly evolving retail food industry. She has had a distinguished career of successfully leading retailers such as 7-eleven, HEB, Sears and Giant Foods.

"Robin Michel is an industry leader who will quickly help Jada Spices achieve a foothold in the North American market," said Hague. "We are so fortunate to have this high caliber executive help us do great things in the years ahead."

A strategic and agile leader, Michel specializes in rapidly transforming organizations into market/category leaders by modifying product mix, updating store design, hiring the best, and incorporating emerging trends such as fresh and organic, locally sourced, natural ingredients, and traceability. A foodie at heart, Michel combines this unique perspective on retail with extensive customer focus and natural business acumen to create a sustainable platform for growth based on loyal customer relationships and higher per-visit purchases.

"I'm thrilled to be in a position to work again with someone I respect tremendously, Des Hague," said Michel. 'His desire to find products he believes provide a distinct point of differentiation and offer his leadership skills to "grow" these products is always fun, challenging, and a learning experience that I look forward to.

I look forward to bringing JADA spices to homes across America," concluded Michel.

Prior to joining Natural Markets Food Group, Michel held positions of increasing authority with multiple industry-leading companies, including Sears Holdings Corporation, Giant Food of Landover, Roundy's, and 7-Eleven. After her early successes, Michel was tapped to foster innovation, lead product development, change customer perception, and develop internal processes, functions, and teams that also reduced operating expenses. Her key achievements during this time included: branded products and packaging for "grab and go" at 7-Eleven, designing and opening new locations for Roundy's that supported transition from a wholesale organization with franchise operations to a wholly owned retail food organization, ending a six-year trend of negative sales/profits for Giant Food of Landover, and focusing Sears Holdings Grocery, Household, and Pharmacy operations on profitable departments while lowering cost of goods thru negotiations with major 3rd party partners.

Michel gained broad exposure to the retail grocery business immediately out of college, recruited first by The Kroger Company as Store Manager and quickly receiving a promotion to Produce Buyer and Chief produce merchant positions. After learning the basics of store success for 10-plus years, Michel moved to higher-profile positions with the H.E. Butt Grocery Company, including District Manager, VP of Operations, and VP of Sales, ultimately serving as Group Vice President over the $4 billion Drugstore Division.

Michel holds a Master of Science in Organizational Behavior from the University of Texas as well as a Bachelor of Science in Commerce from the University of Louisville. Constantly striving to expand her abilities as a manager and explore current business trends, Ms. Michel completed the Advanced Management Program at Harvard University. An active member of the industry, Michel sits on the Food Marketing Institute (FMI) Board of Directors and is a member of the Network of Executive Women.

"It is a pleasure to announce Robin Michel as our first Advisory Board member," said JADA Spices. "Her experience in the industry will help us scale our business in the months ahead."

About JADA Spices, LLC

JADA Spices, LLC is a US-based company serving the local & national market, with a vision for a delicious blend of tasty homemade spices & herbs. JADA'S Vegan Chicken Salt has been featured on Valerie Bertinelli's "Valerie's Home Cooking" on the Food Network and earned Amazon's Best-Seller title on a few occasions. JADA's Vegan Chicken Salt, made from unprocessed and unrefined sea salt, onion and garlic powder as well as Turmeric and other spices, is the only Vegan Chicken Salt produced in America. It is a healthier alternative to table salt and chicken bouillon without MSG, soy, additives or fillers and without allergens, including milk, eggs or fish. Inspired by Australia's non-vegan Chicken Salt, JADA Spices proves that Vegan alternatives offer a much healthier option for health-conscious consumers without sacrificing taste. Currently, JADA Spices is proud to offer six Vegan flavors: Original, Low Sodium, Lime, Red Pepper, BBQ, and Turmeric Salt. For more information, visit: https://www.chickensalt.com/

For more information, visit: www.deshague.com and www.deshaguenews.com.

Des Hague - https://www.linkedin.com/in/deshague/, https://www.crunchbase.com/organization/aegis-enterprises-llc#/entity.

CONTACT INFORMATION

Hague Enterprises
http://www.HagueEnterprises.com
deshague@aegisenterprisesllc.com

SOURCE: Hague Enterprises

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