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Press Release

Traditions and Transitions- The New Carefree Resort & Conference Center

>PRWEB.COM Newswire

Phoenix, AZ (PRWEB) June 29, 2011

Like a Phoenix rising from the ashes, the Carefree Resort & Conference Center has emerged from turbulent times as a vibrant resort and a new "Go-To" destination for meeting planners across the country. The resurgence of the legendary Resort can be attributed to new leadership, an inspired food and beverage team, and a just completed multi-million dollar renovation.

When you enter the new Main Lobby of the Resort the first word that comes to mind is "Wow!" Bold and beautiful, a foyer of color and light welcomes every guest. Small pockets of rich and comfortable seating are an invitation to linger. The inspiration of the new lobby's design comes from the Resort itself. The grand stonewall, a mainstay of the Resort's entryway, is rich and vibrant in natural color. The palette of the lobby uses these colors to evoke a sense of whimsy and relaxation.

Just off the main lobby is the new Lariat Restaurant & Lounge. Guests to the Lariat Lounge are greeted by warm hues of dark Walnut and copper. For years the venue had been a private dining area for meetings and conventions. Now, as part of the newly designed Lariat Restaurant, the Lariat Lounge flows seamlessly into the Resort’s restaurant.

The design of the room is stunning. But the food served in the restaurant is equally inspiring. Chef Eugene Knox and Chef Henry Hopkes proudly launched the Lariat Restaurant’s new menu earlier in the year. Standout dishes include the Miso Glazed Sea Bass, Butter-Poached Lobster Bisque, Wood Fired Brick Oven Atlantic Salmon, Idaho Rainbow Trout Meuniere Almandine, Creole-inspired Sonoran BBQ Prawns and a new selection of Fresh House Salads and Signature Homemade Desserts.

The rich and welcoming design of the Lariat continues into the over 30,000 Sq feet of indoor Meeting spaces. New carpeting, wall finishes & and lighting give the spaces a more progressive feel. The upgrades make the Saguaro Ballroom and Cholla and the Palo Verde meeting rooms some of the best in the area. For more intimate business meetings, the Resort's new Executive Boardroom provides an extraordinary corporate meeting space. Carefree's signature venue, The Carefree Opera House, also enjoyed a long overdue facelift. A new floor, bold new lighting, and a refreshed color palette will ensure that the Opera House will remain the premier location for social events, weddings and concerts in Carefree and Cave Creek. In the last year the venue played host to such premium musical events as The Canadian Tenors. In August the Carefree Opera House will welcome the "Abba, Arrival from Sweden" Concert Event.

A luxury hotel-within-a-hotel, The Sonoran Suites at Carefree were designed to cater to the discriminating guest. Surrounded in cool hues of silver and azure blue, the new Sonoran Suites are rich with numerous upgraded room amenities, luxurious bathrooms featuring rain fall showers, granite counter tops, flat panel TVs, and a refrigerator.

The Sonoran Suites at Carefree are adjacent to the Carefree Resort’s tennis center and near the Spa. The 60 room complex boasts flexible suite configurations featuring either a King bedroom connecting to a studio, two double beds that connect to a studio, or all three rooms connected as a 2 bedroom unit with a studio.

The design and construction team took the renovation challenge to heart and worked with area business and civic leaders - as well as meeting planners and event professionals - to determine their meeting and hospitality needs. "Once we clearly understood what the needs of our customers were, as well as clearly understanding what the Resort meant to the community, we developed a plan that updated the Resort to today's standards without damaging the long standing reputation of the property," said Don McDowell, Corporate Director of Facilities for Bridlie Hospitality, the management company that runs the Carefree Resort.

Carefree Mayor David Schwan agrees, "The Carefree Resort has been a cornerstone of our community for almost half a century. I am very excited about all the changes happening at the Carefree Resort & Conference Center. When the Resort thrives, the Town of Carefree thrives as well. All across the State we hear about hard times and failing businesses. It's great that we have such a success story here in Carefree.”

The interior design of the Resort was the inspiration of designer Krystyn Moroz, president of DTN Design Group. "We wanted to create spaces that were bold in design, but still comfortable. We wanted to live up to the Resort's namesake and give our guests a place to celebrate a Carefree lifestyle," said Krystyn. "Throughout the renovation we worked very hard to pay respect to the original design and architecture of the Resort. The Carefree Resort is a landmark in the area and it was very important that the new design respects that heritage." Krystyn Moroz is no stranger to high-profile hospitality projects. Her resumé includes such prestigious clients as the Boulder’s Resort Villas, The Marriott Residence Inn, the Suites at the Hotel Valley Ho and the Scottsdale Expo Design Center Showroom.

"The Resort has in the last 12 months spent millions of dollars on improvements and enhancements," said Larry Goldenthal, Vice President and General Counsel for Bridlie Hospitality. "The improvements and enhancements will greatly enhance the customer experience at the Resort. Additionally, it will directly benefit and promote the Town of Carefree."

"Our goal is to create a unique destination for the area," said Edwin Leslie, CEO of Bridlie Hospitality. “We have brought the Resort back to life! The new renovations, the opening of the Lariat Lounge and the new Lariat Restaurant, combined with the launch of the new menu, puts the Resort back on the map. We can now look forward to competing with the best and brightest conference resorts in the country. Next year the Carefree Resort & Conference Center will celebrate its 50th anniversary. The Carefree Resort will succeed not in spite of its past but because of it. Drawing from the strength of its rich history and heritage, the Resort can now look to the future with a clear vision.”

Carefree Resort & Conference Center is a leader in conference services in the Scottsdale, Arizona market and a member of the prestigious collection of DMI Hotels. With over 250 guest rooms, Villas and 50,000+ square feet of meeting and convention space, the Resort can handle groups from 10 to 1,500.


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