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Press Release

Lake Bluff Business Signage Expert Answers Frequently Asked Questions

Lake Bluff, IL - October 4, 2017 - What type of sign do I need for my business? How big? What can I expect to spend on business signage? 

There are many questions that business owners have about how to maximize their signage value. We reached out to Zhuming Smith, owner of Lake Bluff sign company Apex Signs & Graphics to get answers to your most urgent signage questions. 

What is the #1 sign every business should have?

Every business needs a storefront sign or building sign. This not only allows potential customers to locate your physical facilities, it can also assist you in getting a business loan. In a recent study done by the International Sign Association, it was found that 50% of all walk-in business is generated through storefront signage. If you want to be found, you simply must have an effective building sign. 

What size sign do I need for my building?

The size of business sign you need depends on your building location and how it will be viewed.To get a quick estimate, take the speed limit of the road in front of your facility. For every five mph, you will need to increase your letter size by 2 inches. If vehicles are traveling past your building at 25mph, for them to view your sign for 3 seconds, you would need lettering with a recommended size of 10”, 12” for 30mph, and so on. 

What is a channel letter sign?

A channel letter sign is a type of dimensional lettering that consists of metal formed shapes, letters, and numbers covered with a material of your choice and attached to a metal frame for installation. Pricing is custom quoted, and depends on your needs and desires. Large, backlit channel letter building signs are most expensive, however there is a full range of options. An experienced, knowledgeable sign company will be able to assist you in making the right choices for your visibility needs and budget. 

How much can I expect to spend on business signage?

You can spend as much or as little as you would like. A custom outdoor banner for your storefront can cost as little as $100, with large, custom lighted signs costing in the thousands with professional installation. Most businesses find themselves somewhere in the middle. The type of signage that you use says a lot about your business, so we recommend getting the best possible sign your budget will allow. If you are wanting to make a big impact, we recommend budgeting about $5,000 for your main building sign. 

What do I need to know before approaching a sign company?

You do not need to be a signage expert in order to get a sign. Most experienced sign companies will walk you through the entire process. Here at Apex Signs & Graphics, we offer all Lake County businesses an on-site evaluation. This allows us to not only recommend the perfect sign for their space and visibility needs, it also allows us to accurately quote for the work. All you have to know is that you need a sign, we will handle everything else, including permitting, design, fabrication, installation, and maintenance. You will want to ensure that the company you choose to work with can manage the entire project for you, from beginning to end. 

The Right Company Makes All The Difference

Regardless of your signage needs, find a with a professional, experienced sign company, like Illinois Sign Company Apex Signs & Wraps, to work with. A dedicated business sign company will be able to explain all of the benefits and drawbacks of the different signage types, and assist you with making the right choice for your business, location, and budget. If you are in the Lake Bluff, IL area, Zhuming and her team are happy to provide the assistance you need!

Media Contact
Company Name: Apex Signs & Graphics
Contact Person: Zhuming Smith
Country: United States

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