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Press Release

Aug 13, 2017 12:00 UTC

CORRECTING and REPLACING Dawn Hosts 2,000ft Table Dinner in Lambertville, New Jersey and Cleans the Dishes of the Entire Town

CINCINNATI--(Business Wire)--Please replace the release dated August 13, 2017 due to multiple revisions and the addition of six photos with captions and a video.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170813005001/en/

Actress Tia Mowry and the residents of Lambertville, NJ enjoy a three-course meal seated at a 2,000  ...

Actress Tia Mowry and the residents of Lambertville, NJ enjoy a three-course meal seated at a 2,000 foot table that extends down five blocks of Union St, Sunday, Aug. 13, 2017. While they ate, Dawn tackled over 6,000 dishes using one 21.6 oz bottle of Dawn. (Photo by Diane Bondareff/Invision for Dawn/AP Images)

The corrected release reads:

DAWN HOSTS 2,000FT TABLE DINNER IN LAMBERTVILLE, NEW JERSEY AND CLEANS THE DISHES OF THE ENTIRE TOWN

Dawn and Special Guest Tia Mowry Demonstrated How One Bottle of Dawn Cleaned More Than 6,000 Dishes

Family dinners are an opportunity for families to unplug and reconnect on things that are important, but dinners also mean doing the dishes. Dawn has been helping families with post-dinner clean-up for decades, but most people don’t realize that even one drop of Dawn goes a long way. To demonstrate how far the grease-fighting power of Dawn can go, Dawn invited all of Lambertville, NJ to a town dinner and cleaned every single plate, that’s over 6,000 dishes, with just one 21.6oz bottle.

“Our historic town of Lambertville has had its fair share of monumental moments and we are thrilled to be given an opportunity to reconnect together as a community along scenic Union Street,” said Lambertville Mayor David DelVecchio. “Our partnership with Dawn has created a truly unique and exciting experience that I am sure we will be talking about for years to come."

Dawn partnered with the town of Lambertville, NJ to showcase just how much one 21.6oz bottle of Dawn can do; in quantity but also in tough cleaning. Guests enjoyed a delicious menu of salad with balsamic and oil, spaghetti with a red sauce and dark berry cobbler surrounded by their closest family and friends.

“Dawn believes that great things happen around the dinner table, and are excited to partner with Lambertville to give this town a chance to connect around one LONG dinner table,” said Chris Laird, Dawn Brand Director.

While they enjoyed the meal, music and festivities, Dawn took care of the messy, oily dishes. Special celebrity guest, Tia Mowry, joined in for the fun and helped kick off the dish washing extravaganza with the ceremonial wash.

“I use Dawn in my home for all sorts of tough cleans,” said Tia Mowry. “I’m always creating new recipes, and as a mom, I go through a ton of dishes. I need something that will do the job quickly, effectively, and not have me running back-and-forth to the store. I love Dawn and its long-lasting formula and proven grease-fighting power.”

While Dawn’s grease-fighting power has been heralded for years, it also packs a big punch with a very small amount. A family of four can easily use up to 20 dishes in preparing just one meal. That’s 1,920 plates in only one month. In fact, that’s enough clean plates to stack double the height of the White House.

Thanks to its powerful formula, Dawn cleans three times more greasy dishes in every drop than its non-concentrated competitor. Talk about cleaning the distance! For more information about the Dawn family of products, visit www.dawn-dish.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®,

SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Procter & Gamble
Mandy Ciccarella, 513-983-6628
ciccarella.aj@pg.com
or
Citizen Relations
Chelsea Levy, 213-996-3808
chelsea.levy@citizenrelations.com