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Press Release

7-Eleven’s Bring Your Own Cup Day Returns as a Two-Day Affair

VANCOUVER, British Columbia, March 20, 2017 (GLOBE NEWSWIRE) -- 7-Eleven Canada has announced this year’s Slurpee Bring Your Own Cup Day – taking place on Friday, March 24th and Saturday, March 25th. The event kicks off the start of Slurpee Season in the most outrageous and creative way possible. Customers can fill up their own cups with a flavoured Slurpee for only $1.50 – a tradition that has brought fishbowls, trophies and fine china to local stores nationwide. The fourth annual Slurpee BYOC Day puts its own colourful spin on the event, stretching the fun over 48 hours.

“Each year, our Slurpee fans surprise us with their creativity,” said Doug Rosencrans, General Manager and Vice President of 7-Eleven Canada. “We heard you Slurpee fans, and we have extended this year’s Bring Your Own Cup Day into a two-day affair making it more convenient for more fans to participate. Slurpee BYOC Day is back and bigger than before. We’ve doubled the days – and we are expecting double the creativity.”

Customers can fill up their own choice of container with a wide variety of Slurpee flavours, including a limited-time-only flavour, Crush Sour Cherry – only available at 7-Eleven. The popular promotion is a hot zone for creativity, but does come with a few restrictions. Containers must be within 26cm in diameter, watertight, clean and hygienic. There is a limit of one container per person per day and no refills.   

Fans can seek inspiration for the Slurpee BYOC Day from previous years and review rules and guidelines on Slurpee.ca and Slurpee Canada’s Facebook page. To follow the fun, use the hashtag #BYOCCanada, as one lucky fan will be awarded a year’s worth of Slurpee. Scan your 7Rewards app to earn a punch and get closer to a free Slurpee, every 7th cup is free. More information on Slurpee in Canada is available for Canadian customers at www.slurpee.ca or www.facebook.com/slurpeecanada.

About 7 Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and licenses more than 60,000 7‑Eleven stores in 17 countries, including 10,700 in North America. Find out more about 7-Eleven Canada at www.7-Eleven.ca

For more information: 
Sandra Shechter 
Sandra@boojemedia.com
778.889.1808

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