To manage all kinds of events such as academic and professional conferences, trade exhibitions, and others a wide range of software products are utilized; this extensive range of software products in general term is known as event management software. Event management solutions include online registration & delegate management, procurement & sourcing, booking and billing, content management including reviewing, abstract and paper management, venue selection, on-site operations including registration, and many more. Event organizers are widely using event management software as it makes the tasks very easy.
The event management software market is globally segmented into its components, deployment mode, organization size, and verticals. On the basis of the components, the global market is segregated into software and services. The services segment is further sub-segmented into deployment and integration, professional services, and managed services. The software segment is sub-segmented into event registration software, event planning software, analytics software, venue management software, ticketing software, event marketing software, and others. Based on the deployment mode, the market is categorized into cloud/hosted and on-premise. On the basis of the organization size, the market is divided into SMBs and large enterprises. The different verticals where the event management software is used includes corporate, government, education, third-party planners, and others.
Event Management Software Market: Growth Factors
The key factors that are contributing to the event management software market growth includes the effect of the new methods in order to manage an event including the management of the big data record along with the growing need to manage the complexity of the events. Among all the business verticals, cloud platform has gained noteworthy popularity in the past few years. This popularity gained is owing to the benefits such as its ability of easy deployment, great scalability, cost-effectiveness, and convenient access. The large enterprises install the event management software solutions on their private cloud while small and medium enterprises use public cloud in order to utilize these solutions. Increasing use of the smart phone along with the proliferation of the social media has fueled the event management software market. There are also some factors that affect the growth of the market in a negative way which include the lack of awareness about these solutions in the developing economies, lack of skilled professionals, and initial set-up cost hamper the market growth.
Region-wise, the event management software market is diversified into Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. The region that dominated the global market is North America and is expected to continue in the coming years; it is followed by Europe. This growth of the market can be attributed to the increase in the urbanization in the developed countries. Asia Pacific region also anticipates growing in the future. Japan contributes the largest share in the Asia Pacific market of event management software market.
The major market players in the event management software market include Cvent, Xing Events, Ungerboeck, EventbriteDEA, Lanyon, RegPoint Solutions, Eventzilla, Certain Inc., touches, Active Networks, Zerista, and SocialTables.
Middle East and Africa
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