With programmatic ad spending in the United States projected to reach 82% of all digital display spending by 2018, the market is hungry for education on technology that enables measurable return on marketing investment. As agencies and brands consolidate marketing efforts with select partners instead of a large set of siloed specialty vendors, on-demand training has become crucial to success for programmatic marketers. The rollout of DataXu's professional certification seeks to address this need and offer a superior practical educational experience for the users of DataXu's AI-powered marketing platform.
DataXu platform users can earn accreditation as a Certified DataXu Platform User, Specialist or Expert depending on their level of expertise. The certifications build upon continuing education opportunities; annually, certified users can maintain their status by ensuring all corresponding learning paths are complete as courses are updated. Throughout the learning paths, users' understanding of the DataXu platform and associated concepts that surround it will be assessed.
"We consider our platform users to be some of our most innovative clients. They look to the DataXu platform as their toolkit for leveraging new insights and tactics to improve their campaigns and deliver maximum ROI on every marketing investment," said Kim Remley, Senior Director of Learning and Talent Development, DataXu. "With this new certification, we're filling an industry skills gap and empowering our clients to better meet and surpass business goals with their media plans."
In order to achieve DataXu platform certification, users must:
Meet prerequisite guidelines for platform usage.
Participate in web-based curriculum on the DataXu platform and programmatic marketing topics.
Successfully complete on-demand assessments designed to measure user proficiency.
Boston-based integrated marketing agency AMP Agency, a part of Advantage Media Solutions, is an early partner in DataXu's certification. "The programmatic market is moving forward at lightning speed, and as our clients become more and more entrenched in it, it's crucial to keep our skills up to date and to ensure we have exceptionally trained media buyers," said Chris Boucher, SVP Advertising Technology at Advantage Media Solutions, AMP Agency's parent company. "With DataXu's professional certification, we have created a team of experts able to utilize all aspects of the DataXu platform, a clear benefit to both our employees and our clients."
"Ongoing learning is a crucial component of both our employee and corporate value proposition here at DataXu," said Tiffany Mosher, Senior Vice President of People Strategy, DataXu. "Now, with the launch of DataXu's professional certification, we're thrilled to offer additional on-demand learning opportunities to our customer base."
DataXu certification is available to DataXu self-service clients globally. To get started, contact your DataXu Account Representative.
About DataXu DataXu's mission is to make marketing better using data science. The world's top brands and agencies use DataXu to better understand and engage customers across all devices and media formats. Our solution provides marketers with unparalleled Media Activation, Marketing Analytics and Data Management capabilities. With sixteen offices in eleven countries, DataXu's full-stack solution is powering the digital transformation of the world's most valuable brands.