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Press Release

K Public Relations LLC Announces Representation of Infusium 23

>PRWEB.COM Newswire

New York, New York (PRWEB) May 11, 2011

K Public Relations LLC (K PR) is proud to announce its representation of Infusium 23, a collection of quality hair care products including shampoos, conditioners and trusted leave-in treatments.

K Public Relations LLC will immediately implement an on-going and proactive national public relations campaign highlighting new product launches as well as Infusium 23’s philosophy of a simple and effective 3-step system that provides customized solutions for problem hair.

Infusium 23 offers consumers 17 skus in the collections of Repair & Renew, Moisture Replenisher, Frizz Control, Color Defender and Volume Builder. In 2011, they restaged the Color Protector regimen to become “Color Defender” with a sulfate-free shampoo formulation. They are also launching a new SKU under the Repair & Renew regimen called Intensive Hair Therapy Conditioner, designated as “2+” in the regimen line-up.

“We are excited to add another Idelle/Helen of Troy brand to our portfolio,” said K Public Relations LLC President Kira Kohrherr. “We are honored to work with consumer brands, like Infusium 23 and BRUT, which are not only quality products, but have been a part of our consumer and popular culture for so many decades.”

About Infusium 23
Infusium 23 has been the problem-hair experts since 1924. As a brand, they are committed to transforming damaged, dry, frizzy, chemically-treated and fine hair into silky, manageable hair. Their hair care collection of shampoos, conditioners and trusted leave-in treatments are comprised of essential pro-vitamins and treatment ingredients to help restore damaged hair so it looks and feels noticeably healthy and shiny.

Infusium 23 is available in more than 20,000 retail stores throughout the U.S. and Canada. For more information, visit

About K Public Relations LLC
K Public Relations LLC (K PR) is a full-service public relations firm committed to providing outstanding customized services for every client. K PR devotes personalized attention to an esteemed roster of clients, producing results that consistently exceed expectations. K PR builds brands across a diverse range of industries, including beauty, fashion, accessories, lifestyle/consumer, heath & wellness, home & design, culinary & spirits, hospitality & travel and non-profit.

Since its founding in 2007, Manhattan-based K Public Relations LLC has earned a reputation for results-oriented public relations, top-tier media placement, noteworthy product launches and sophisticated special events. For more information, visit


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