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Illumination Appoints Janelle Zurek as Vice President – Quantitative Insights

Cincinnati, Ohio, United States, 02/24/2016 /SubmitPressRelease123/

Following a banner year of growth and their 10-year anniversary, Illumination Research, a global market research and consulting firm, has hired Janelle Zurek as VP Quantitative Insights. Janelle leverages 25+ years of industry experience in business analytics from both the client and supplier perspectives. She brings a wealth of quantitative knowledge, business experience and senior leadership to Illumination.

Janelle gained her experience through a variety of roles at Procter & Gamble, Tremor Word of Mouth Marketing and as a consultant.  Her previous roles include: Global Business Analytics Leader – Procter & Gamble Baby Care, VP Innovation Tremor Word of Mouth Marketing Services, Senior Consultant Simpactful.

“I look forward to leading Illumination’s fast-growing quantitative business.  I get to leverage my client-side experience and my diverse quantitative background. We have an incredible team of quant professionals, and we’re excited to be rolling out new capabilities that involve innovative ways to engage consumers in quantitative research.”

In Janelle’s leadership role she is developing and implementing capabilities that seamlessly integrate Illumination’s best-in-class qualitative methods with industry-leading quantitative capabilities to deliver breakthrough insights for our clients.

According to Illumination CEO, Karri Bass, “We are thrilled to have Janelle leading our quantitative insights group and to leverage her extensive analytics background as we continue fueling this fast-growing piece of our business.”  

Janelle has a degree from Cornell University in Operations Research & Industrial Engineering, and she’s also a former trustee of the Marketing Science Institute. She is also currently an adjunct instructor at the University of Cincinnati teaching Case Studies in Business Analytics in the Masters of Science – Business Analytics program.

About Illumination:

Illumination is a full-service market research and strategy firm, offering a diverse portfolio of innovative Qualitative and Quantitative research capabilities to help businesses create ideas that fuel growth. The company’s clients include many of the world’s largest consumer products companies and retailers, including Procter & Gamble, Nestle, and Abbott. Illumination has a track record of delivering better and faster research through its unique capabilities and team of experts. The now ten-year-old business continues on a strong path of growth, with significant global expansion plans to serve its multinational clients. For more information about Illumination Research, please visit or Contact us at 513.774.9531 or

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