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Press Release

EveryScape Debuts UScapeit, a Free, Fun iPhone & iPad App for Creating & Sharing 3D Panoramas

UScapeit uses your iPhone's video to create & share 3D "scapes" of places and experiences

PR Newswire

SANTA CLARA, Calif., April 20, 2011 /PRNewswire/ -- EveryScape, a pioneer in immersive advertising, today announced UScapeit, a free iOS mobile app which lets people capture multi-panoramic 3D experiences – "scapes" – using their device's video and share them via email or Facebook. UScapeit works with all video-enabled iOS devices including the iPhone 3GS, iPhone 4, the new iPod Touch and iPad 2.

Unlike other panoramic photography apps that capture a single panorama, UScapeit shoots groups of 360 degree panorama "scapes", creating fully immersive experiences of the locations captured. Now travelers can snap and share panoramas of vacation spots with family and friends, brides-to-be can capture and share scapes of potential party venues with their fiance or mother-in-law-to-be, house hunters can scape the many properties toured in one day for later review and comparison, and parents can share their kids' latest accomplishments. The possibilities for scaping and sharing are endless. Anyone viewing the scape – via email, Facebook or on their iOS device – can explore the 3D image as if they were there in-person. To see examples of scapes, check out www.UScapeit.com.

UScapeit is developed by EveryScape, the market leader in interior panorama capture and distribution, whose technology is used to capture and distribute fully-navigable 3D experiences of high-end properties like Pebble Beach and The Breakers, as well as to promote local businesses on Microsoft's Bing local search engine.  Now, with the launch of UScapeit, anyone with an iOS device with video capabilities can tap this same technology to scape their favorite destinations. Moving forward, the app will incorporate more of EveryScape's advanced features to help users create sophisticated and navigable scapes.

"UScapeit is like a time machine and teleportation device all rolled up into one free app," said Jim Schoonmaker, CEO of EveryScape. "For anyone who has ever thought 'I wish you could be here', UScapeit fills the void by capturing both the place and the experience in a way that is more compelling than a static photo and more interactive than video. Your friends will not only see the interesting places you go and the cool things you do but can also explore them as if they were right there with you."

Panorama capture is made easy with UScapeit simply by turning the mobile device around in a circle. For ease of use, EveryScape takes care of processing the video and converting it into a scape. Just push the upload button, and the shareable scape is delivered back in minutes.  Two how-to videos can be found at http://www.youtube.com/watch?v=t7PfoTttJ7w and http://www.youtube.com/watch?v=Qp5YLUrjvyQ.

UScapeit is available now as a free app via the iTunes store at http://itunes.apple.com/us/app/uscapeit/id430071770?mt=8&ls=1.

About EveryScape, Inc.

EveryScape is a pioneer in immersive advertising. Just as websites gave local businesses a front door, EveryScape's immersive ads open the door and invite visitors to come in, look around, and stay awhile. EveryScape invented the technology that transforms 2D still photos of a local business into a new 3D online presence that allows people to "walk around" and explore as if they were there in person. By mimicking a businesses' real-world retail presence, immersive ads provide instant answers to otherwise subjective questions regarding local businesses – answers that cannot be answered by text and flat imagery alone. EveryScape is enabling immersive search through a distribution network of leading portals, including Microsoft BING as well as through their own visual dining guide, EveryScape Eats!, available online and as a free iPhone application.

EveryScape is headquartered in Newton, Mass. and is venture backed by SK Telecom Americas, Dace Ventures, Draper Fisher Jurvetson, Draper Fisher New England, Draper Atlantic and Launchpad Venture Group. Find out more at www.everyscape.com.

SOURCE EveryScape

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