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Press Release

Life Goes Strong Partners With Travelzoo® to Bring Expert Travel Advice to the Baby Boomer Generation

Travelzoo's Deal Expert, Gabe Saglie, To Share Exclusive Guest Posts on Top Vacation Destinations for Spring/Summer, Spa Travel Deals, Volunteer-Focused Holidays & Much More

PR Newswire

NEW YORK, April 11, 2011 /PRNewswire/ -- Life Goes Strong (http://lifegoestrong.com), a vibrant online destination operated by Digital Works@NBCU for "boomers" who are living well and going strong, is partnering with Travelzoo (http://travelzoo.com), the leading publisher of travel, entertainment and local deals, for exclusive content.  Starting today, Travelzoo senior editor, Gabe Saglie will offer advice and insights into spring and summer travel deals, what to look for in spa destinations, the best cruise lines, gourmet-focused holidays, volunteer tourism and top spots for family vacations.  The exclusive postings will be featured in Life Goes Strong's Play Channel (http://play.lifegoesstrong.com), which spotlights content about travel, as well as film, television, books, hobbies and food.  Saglie, joins Life Goes Strong's stellar list of guest contributors, including Pulitzer Prize-winning author Jane Smiley and celebrity event designer Preston Bailey, among others.

"Boomers are at a point in their lives where their kids are older and they have both the time and disposable income to do more traveling," said Saglie. "With a great deal of travel already under their belts, they have high expectations for great sights, top service, terrific food and more. I plan on delivering just this sort of advice and insights, whether it's for a two-week vacation or a simple weekend getaway."

"We know that 80 percent of leisure travel is comprised of baby boomers, and our goal is to superserve them with expert advice, great deals and inside scoop on must-visit destinations," said Devin Johnson, General Manager, Digital Works@NBCU.  "With an audience that has over 2 trillion dollars of spending power, Life Goes Strong continuously delivers exciting and fresh content that speaks to their dynamic lives."

Founded in 1998, Travelzoo is the most trusted publisher of travel, entertainment and local deals. Travelzoo's team of deal experts around the world are renowned for rigorously researching, evaluating and then testing thousands of deals to find those with the most exceptional value.  Saglie, senior editor for Travelzoo, is a leading authority on travel deals, tips and trends and has appeared on dozens of highly-rated national and local news programs for his expertise.  Over the years, Saglie has uncovered a wealth of valuable deals, insights and foresights, positioning him as one of the industry's foremost consumer travel advocates.

Launched in May 2010, Life Goes Strong offers adults between 46 and 65 years old a network of websites celebrating the topics and passions at the center of their generation's everyday lives.  The site currently attracts over 1.5 million unique visitors a month, featuring channels devoted to family, style, health, home, tech, work and play.

About Digital Works@NBCU

Digital Works@NBCU (formerly NBC Digital Networks), a division of iVillage and part of the NBC Universal family, focuses on developing and launching enduring private label digital experiences that connect brands with passionate and engaged audiences. Founded in 2007, the group's collection of lifestyle properties includes: Petside.com, a leading pet health and wellness destination, DinnerTool.com, a recipe finding tool that helps moms solve the "what's for dinner" question, and LifeGoesStrong.com, a network of online lifestyle websites for baby boomers -- all in partnership with Procter & Gamble Productions, Inc.; and TravelSkoot, an interactive travel application.

About Travelzoo

Travelzoo Inc. is a global Internet media company.  With more than 22 million subscribers in North America, Europe, and Asia Pacific and 23 offices worldwide, Travelzoo® publishes deals from more than 2,000 travel, entertainment and local companies.  Travelzoo's Deal Experts review offers to find the best deals and confirm their true value.  In Asia Pacific, Travelzoo is independently owned and operated by Travelzoo (Asia) Ltd. and Travelzoo Japan K.K. under a license agreement with Travelzoo Inc.

Press Contacts:

For Life Goes Strong-
Cristin Callaghan
cristin.callaghan@telenextmedia.com
212-474-5808

For Digital Works@NBCU-
Laura Goldberg
lauragoldberg@gmail.com
347-683-1859

For Travelzoo
Candice Bruder
cbruder@mww.com
646-215-6899

SOURCE LifeGoesStrong.com

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