Scottsdale, Arizona based Mojo Global has announced the launch of a new guide, which is designed to help businesses understand and eliminate negative reviews from sites like Facebook, Yelp, and Google. Ira Rosen spokesperson for Mojo Global, explains, "When customers leave negative reviews, particularly inaccurate reviews, it can cause damage to the business's reputation. We've designed a guide that can help business owners replace inaccurate reviews and restore faith in that business."
The Mojo Global Reviews Guide gives specific information regarding getting negative reviews removed from specified sites. Mr. Rosen states that while it may not be easy to get negative reviews removed, it can be done. He points out, "Review sites don't really like to remove negative reviews because it can be seen as compromising their integrity. When those reviews contain inappropriate material, however, the integrity of the business is at stake, and they need to be removed."
Ira Rosen says that while most businesses know how important positive reviews are, many have no idea how detrimental a negative review can be. Some business owners never give a second thought to negative reviews, believing that people pay more attention to the positive ones, but this is not true. Rosen observes that dealing with positive reviews is easy, but dealing with negative reviews is critical to the success of the business.
It has been observed that prospective customers will often pay more attention to negative reviews. Most consumers may not actually believe the reviews given for a business if all of them are positive. Most people are aware that businesses are going to have some degree of negative reviews along with positive ones, because not all customers are going to be completely satisfied.
Rosen states that the primary aim of the reviews guide is to help businesses get rid of negative reviews that are not true or are inaccurate. He explains that the only way to truly reap the benefits of reviews is to grow them organically, and if there are inaccurate reviews, the provided guide can instruct businesses on how to have them removed.