Delivery Agent Extends Partnership With Twitter and Announced as Official Marketplace Partner for Social Commerce
SAN FRANCISCO, CA--(Marketwired - Sep 30, 2015) - Delivery Agent, Inc., the market leader in turning audiences into customers for the world's leading global brands, today announced it has been selected by Twitter as one of the social media and information network's official marketplace commerce partners. Through the partnership, Delivery Agent's omni-screen commerce platform, integrated with Twitter's "Buy Now" functionality, will enable social sales for celebrities and media companies who, today, have a strong and growing presence on Twitter.
Delivery Agent currently powers omni-screen commerce across the web and TV for more than 60 TV networks, 600 shows and 500 musicians and celebrity influencers. In aggregate, Delivery Agent's client portfolio reaches millions of Twitter followers whose direct connections with consumers can now be monetized through Twitter commerce. Fans and followers have a simple and secure way to immediately purchase products from a Tweet.
Delivery Agent was one of a small number of companies to work with Twitter on initial #BuyButton tests. Several Delivery Agent partners leveraged the functionality, including music icon and six-time Grammy winner Janet Jackson. The Queen of Pop, who uses social media to share news and new music directly with her fans, utilized Delivery Agent's Twitter integration to shop-enable Tweets announcing the pre-sale of tickets to her Unbreakable World Tour and the pre-order of her highly anticipated first studio album in seven years, Unbreakable.
"Delivery Agent's extended partnership turns Twitter from an indispensable engagement tool for celebrities and media companies to a new and powerful transactional channel," said Mike Fitzsimmons, Delivery Agent CEO. "Our partners have amassed tremendous audience reach through social media. By integrating with Twitter, we are able to monetize our partners' audiences easily and securely as they engage online."
The next phase of the Delivery Agent and Twitter partnership will see an increased number of campaigns from celebrities, brands and media companies who can now leverage their reach to activate social commerce. Jessica Simpson, a newly-signed Delivery Agent partner, will be among others who will use their strong social following to grow their digital commerce business by shop-enabling Tweets.
Delivery Agent has already proven success with this model. The partnership follows a campaign in July around Discovery Channel's annual summer TV event, Shark Week. Viewers were able to shop for their favorite Shark Week products directly from Twitter.
"Our partnership with Delivery Agent allows fans of our programming to shop across traditional online channels as well as directly through the TV and Twitter, a powerful complement to our networks and shows," said Christine Wacker, director of e-commerce, Discovery Communications. "We have plans to continue working with Delivery Agent to enable more Twitter-commerce campaigns for our fall shows."
About Delivery Agent Delivery Agent is the market leader in turning audiences into revenue-generating customers for the world's largest brands and media companies. Delivery Agent's proprietary commerce technology allows fans to engage with and transact directly from media -- music, advertisements, and television -- via personal computer, mobile device or directly through the television. At the same time, Delivery Agent's data analytics engine maximizes revenue potential through audience targeting and optimization. Currently in market with leading broadcasters, record labels, advertisers, MVPDs and smart TV manufacturers, the Delivery Agent platform is deployed by long-term partners NBC, FOX, CBS, HBO, Live Nation, Bravado, Tiger Woods, Pepsi, Visa, Comcast, AT&T, Verizon and Samsung, among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.