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Press Release

Socialware Receives Patent for Intellectual Property That Enables Social Media Risk Management

AUSTIN, TX--(Marketwired - Sep 10, 2015) - Socialware, the leading provider of social media risk management solutions for the enterprise, has received an official patent to cover its access control technology that allows financial advisors to access social media sites and functionality, while mitigating risk and ensuring compliance. Socialware created the capability to place parameters on social media sites and, as a result, many leading firms and tens of thousands of advisors depend on Socialware every day to power some of the most advanced social media initiatives in financial services.

The patent acknowledges Socialware's unique and powerful capability to turn certain features and functionality on and off within native social media platforms. This enables or disables activities such as sharing, liking, retweeting or linking based on pre-determined policies, roles and privileges applied to an individual or group of employees. The patent also covers the ability to insert moderation and review workflows into profile changes, posts, tweets or updates. With Socialware's technology, firms can implement automated controls and provide customized guardrails so advisors can use social media to build their brand and generate business in an otherwise uncontrolled environment.

"This patent has been a long time coming, but it validates so much of the progress we've made as a company over the last five years," said Ken Naumann, CEO of Socialware. "In order to deliver on our promise to protect our customers and their employees' use of social media, we also need to be sure our IP is protected. Regulated users like financial advisors need the confidence that our company and their firm have their back and won't let them get into compliance or policy trouble. That confidence incents adoption, which is good for the firm and everyone involved."

Patent 9,071,650 applies to Socialware's unique methodology for controlling otherwise uncontrolled web applications, specifically social networks like Facebook, LinkedIn and Twitter. Its flexibility allows Socialware to ensure that customers remain compliant in the face of almost constant changes to the social networks.

"This patent really represents the core of our technology, business and purpose," said Matt Roberts, Socialware vice president of product development. "While the language of patents is complex, we make it our mission to assure that social media use and compliance are easy for every financial advisor and firm. The technology behind this patent makes that possible, which is why it's so valuable."

To learn more about the entire portfolio of Socialware solutions, visit www.socialware.com or contact info@socialware.com.

About Socialware
Socialware provides the most comprehensive set of solutions for regulated firms and their employees to generate business, comply with regulations and manage risk on social media. The Socialware platform offers a comprehensive set of modules that provides specific solutions for different groups and needs within a firm, including risk management, sales, marketing, compliance and IT. Socialware's wide range of solutions allow regulated firms and their customers to trust that the business they conduct on social is safe, compliant, relevant and effective. Socialware is a trusted technology partner to more than 150 of the leading firms in the U.S. Learn more about Socialware at www.socialware.com.

Contact:
Jen Cadmus for Socialware
jen@thedialoglab.com
512-934-8350

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