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Press Release

Rachael Ray and Watch Entertainment Select Delivery Agent to Power Digital Commerce

SAN FRANCISCO, CA--(Marketwired - Aug 4, 2015) -  Delivery Agent, Inc., the market leader in turning audiences into customers for the world's leading global brands, today announced a deal with Rachael Ray's holding company, Watch Entertainment, to power digital commerce for Daytime Emmy Award winner and best-selling author Rachael Ray.

Ray's career stretches from television to publishing to commerce and philanthropy, all managed by Watch Entertainment. Ray is widely known as an original Food Network television personality, author, editorial director of her own lifestyle magazine and host of her own syndicated talk show. In 2007, Ray launched her own line of cookware, now available online in the Rachael Ray branded commerce environment, a showcase for her 700+ piece collection of cookware, bakeware and gadgets.

"Rachael Ray has been invited into millions of people's homes and embraced through her television show, books, magazine and product line," said John Cusimano, Ray's husband and CEO of Watch Entertainment. "Rachael has her fans in mind when she thinks about all aspects of her business, from developing products to entering into partnerships. In partnering with Delivery Agent, a pioneer in shoppable media, we will deliver a best-of-breed commerce experience that fans can easily and securely connect with across platforms and devices."

"Rachael Ray has built an incredibly unique and successful brand by leveraging all forms of media to engage with her fan base," said Mike Fitzsimmons, Delivery Agent CEO. "We're thrilled Delivery Agent's commerce platform will be utilized to make products available where consumers are digitally connected with the Rachael Ray brand."

About Watch Entertainment, Inc.
Watch Entertainment is the parent company for all of television personality, Rachael Ray's business operations. The Watch Entertainment portfolio includes digital assets such as, cookbooks, and merchandise as well as philanthropic initiatives such as Rachael's Yum-o! organization, a nonprofit organization dedicated to empowering kids and their families to develop healthy relationships with food and cooking.

About Delivery Agent, Inc.
Delivery Agent is the market leader in turning audiences into revenue-generating customers for the world's largest brands and media companies. Delivery Agent's proprietary commerce technology allows fans to engage with and transact directly from media -- music, advertisements, and television -- via personal computer, mobile device or directly through the television. At the same time, Delivery Agent's data analytics engine maximizes revenue potential through audience targeting and optimization. Currently in market with leading broadcasters, record labels, advertisers, MVPDs and smart TV manufacturers, the Delivery Agent platform is deployed by long-term partners NBC, FOX, CBS, HBO, Live Nation, Bravado, Tiger Woods, Pepsi, Visa, Comcast, AT&T, Verizon and Samsung, among others. More information about Delivery Agent is available at and @deliveryagent.

Stacey Paris-Bechtel
Breakaway Communications for Delivery Agent

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