Utrip PRO Delivers 15% Increase in Direct Bookings for Personality Hotels
Jun. 25, 2015 / PRZen / SEATTLE -- Utrip, the free personalized travel planning technology, today announced the results of their partnership with Personality Hotels, an innovative boutique hotelier in San Francisco. Personality Hotels launched the Utrip PRO platform on their site in October 2014. In the first six months of working together, Personality Hotels had a 15% increase in direct bookings.
In addition to the increase in direct bookings, Personality Hotels found that guests who used the Utrip PRO platform engaged more fully with the website, and planned longer trips. The number of pages per session increased by 53%, total time spent on the site improved by 79%, and average trip length increased by 70%.
“Our partnership with Utrip has been very beneficial. Our guests are more engaged, planning longer trips, and our cost of customer acquisition has been reduced,” said Marilyn Perry, vice president of sales for Personality Hotels. “Utrip PRO allows us to deliver a superior guest experience, reduce costs, and increase profitability.”
“Discovery is the first step in the travel lifecycle. The Utrip personalized travel planning technology allows Personality Hotels to engage travelers in the discovery phase of travel, and continue to communicate with them throughout the entire travel experience,” said Gilad Berenstein, founder and chief executive officer of Utrip. “In short, Utrip PRO allows our partners to own the travel lifecycle.”
Utrip is a free travel planning platform that brings together the best in artificial intelligence and human experience, making it easy for travelers to create their perfect trip. Founded in Seattle in 2012, Utrip’s predictive technology works on a vast travel database that has been curated by local area experts. Once a traveler indicates their interests and budget, Utrip’s algorithm sorts through millions of combinations of must-see sites, activities, and restaurants to deliver personalized itineraries—in minutes. Travelers may then book lodging and share their itineraries with friends.
Utrip PRO, the white-label version, allows businesses such as DMOs, hospitality groups and attractions to offer personalized travel planning on their sites. Utrip’s companion mobile app provides access to itineraries, directions and personalized recommendations on the go. To learn more about Utrip or to plan your next adventure, visit utrip.com