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Press Release

MasterBUILT Hotels Guests are Waking up to Green

CALGARY, ALBERTA--(Marketwired - May 8, 2015) - Your visit to a MasterBUILT Hotel just got a little greener. Today, MasterBUILT Hotels officially announced the addition of their newest hotel, in Whitecourt AB, into the ecostay program. The Microtel Inn & Suites by Wyndham Whitecourt, which opened April 2015, is the 6 hotel in the MasterBUILT portfolio to join the program which has been very successful since their first hotel joined in 2010.

EcoStay™ is a national initiative that helps hotels measure their carbon footprint, identify and fund reduction strategies and balance off their greenhouse gas emissions through carbon offsetting.

"We're very excited to be part of the EcoStay Program," said Lorna Knoll, director of operations for MasterBUILT Hotels. "It's a meaningful and effective way of demonstrating our concern for the environment."

Under the program, MasterBUILT Hotels will collect two dollars per night from hotel guests. Funds will be used to purchase carbon offsets in support of emission-reducing projects across the country such as renewable energy, energy efficiency, agriculture and recycling - balancing the impact from the hotel's operations, and making each hotel night completely 'carbon neutral'.

The guest's contribution completely offsets the impact or their stay, and more. Carbon offsets are supplied by LivClean, a top ranked retailer by the David Suzuki Pembina. All LivClean EcoStay Carbon Offset Projects are listed on the CSA Group's GHG CleanProjects™ Registry ensuring ISO 14064-2 reporting and independent ISO 14064-3 verification. In addition, each offset tonne is uniquely serialized by CSA Group to ensure proper retirement and avoid double counting. The use of a public registry such as GHG CleanProjects™ Registry is an important step for transparency and ease of access for users to review and confirm the ongoing tracking of the LivClean EcoStay Projects.

The program also supports on-site environmental upgrades and renovations. Energy efficient lighting technologies such as dimmers and motion sensors as well as donation of left over amenities, helps to further reduce the hotels impact. The prototypical new build Microtel Inn & Suites locations already include these aspects as a part of the new standards. A typical 150 room Canadian hotel can produce three tonnes of greenhouses gases each day. That's the same as driving 200 cars, heating and lighting 100 homes or taking 5,000 airplane flights. Guests at MasterBUILT Hotels' Microtel Inn & Suites and Super 8 locations can rest assured that their stay is helping to significantly reduce these emissions.

Measuring and reporting the hotels progress is an important step too. MasterBUILT Hotels will now use Green Hotels Global, the internationally recognized online dashboard and benchmarking tool that follows the new Hotel Carbon Measurement Initiative (HCMI 1.1) of the International Tourism Partnership and the World Travel & Tourism Council.

"EcoStay is a terrific program," Lorna Knoll, continued, "we're seeing both leisure and business travelers these days that are seriously concerned about their impact. This is our way of letting guests know that we share those concerns and we're doing something about it."

"We're very proud of the EcoStay program, and the hotels who have embraced it," said Christina deVries, Director of EcoStay. "These hotels are leaders in environmental consciousness and responsibility. They aren't just talking about reducing green house gases - they're doing it."

Details of the program are available at

EcoStay Program supports Hotels across North America in their effort to take action against climate change. Through the purchase of carbon offsets, hotels support emission-reducing projects across the country - making each guest's stay completely carbon neutral and good for the planet! The program also helps hotels make on-site energy efficiency and environmental improvement and measure their progress at reducing greenhouse gas emissions. More info at

MasterBUILT Hotels Ltd. ( combines the national hotel development expertise of Superior Lodging Corp. - recently ranked as Canada's third largest hotel development company - with the proven entrepreneurial building solutions of Jayman MasterBUILT - Alberta's largest residential and multi-family construction company - into a dynamic vertically integrated hotel development, construction and operating company. The company owns the territorial development rights to the Microtel Inn & Suites by Wyndham brand in Canada and develops the hotels both corporately and through partnerships with 3rd party owners / franchisees. Nine Microtel Inns & Suites locations are currently opening in Canada and another five locations are set to open later this year.

Media Contacts
Christina DeVries
(905) 338-3113

MasterBUILT Hotels
Donna Fahey
Director of Marketing & Sales
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