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Press Release

Gartner Names 6sense a 2015 "Cool Vendor" for Data-Driven Marketing

SAN FRANCISCO, CA--(Marketwired - April 28, 2015) - 6sense, the leading predictive intelligence engine for B2B marketing and sales, has had an incredible year since its 2014 launch. The company has raised $36 million in funding and built an impressive roster of Fortune 1000 enterprise customers. And 6sense today announced it has been named a "Cool Vendor" in Gartner's "Cool Vendors in Data-Driven Marketing, 2015" report published March 31, 2015.

The report provides an evaluation of new, innovative entrants in the data-driven marketing domain. According to Gartner: "The Cool Vendor in Data-Driven Marketing report includes a new generation of marketing analytics applications that provides nimble solutions to persistent problems, such as how to find and rank prospects or measure the impact of social marketing. This research helps digital marketers understand the benefits and risks."

6sense's predictive intelligence platform is used by B2B marketing and sales teams to identify net-new, in-market buyers while prioritizing known prospects -- predicting who will buy, when and how much. 6sense is the first platform to use time-based intent signals across the greater B2B web to predict which prospects are in market to buy now. 6sense's proprietary "Buyer Intent Network" processes billions of rows of prospects' activity data every month from search engines, industry trade publications, blogs, forums and communities -- a key distinction that separates 6sense from legacy predictive lead scoring solutions.

Using this intent data network, its customers' CRM, marketing automation data and customer weblogs, 6sense identifies with over 85 percent accuracy the buying stage of every active prospect in its customers' addressable market. 6sense is also the only predictive solution to offer product scoring to help its customers cross-sell, enter new vertical markets, and get into sales deals ahead of their competition.

6sense is the only platform to provide the "why" behind its scoring models: both indicators that lead to a particular score and the insights on prospects' buying signals. With this valuable intelligence, 6sense customers can engage prospects much earlier in the buying cycle and with context around prospects' needs and pain points. The results are accelerated time to close, fewer sales touches, and hyper-targeted marketing campaigns -- all of which result in measurable revenue growth.

"It is clear that Fortune 1000 enterprises are seeing the benefit of data-driven marketing and predictive intelligence," said 6sense's Amanda Kahlow, CEO and founder. "Our customers have seen unprecedented growth that they've never seen with predictive lead scoring solutions. They've seen 20x conversion rates and doubled the size of their sales opportunities using 6sense data."

6sense has an impressive enterprise customer roster, including Cisco, Dell, NetApp, VMware, NetSuite, CSC, Lenovo, CBS Interactive, Xactly, Blue Jeans among others.

About 6sense
6sense's mission is to provide leading companies with 100 percent visibility into buyers, enabling competitive dominance in their markets. 6sense is the central nervous system powering all marketing, sales and business operations teams. 6sense predicts who will buy what products when and where they are in the buyer's journey. The company's predictive intelligence platform helps B2B marketing and sales leaders uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions. Headquartered in San Francisco, 6sense is backed by Bain Capital Ventures, Battery Ventures, Venrock and Salesforce.

Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Contact information: 
Kelli Flores 
210 288 3642
kelli.flores@104west.com

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