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Press Release

Whichit Wins FbStart Regional App of the Year for EMEA

SAN FRANCISCO, CA--(Marketwired - Mar 26, 2015) - Whichit, a new app that lets users get instant feedback on fashion and lifestyle decisions by soliciting feedback from their social networks, was awarded the FbStart Regional App of the Year for EMEA. The awards -- bestowed the final day of the F8 Annual Developer Conference -- recognize the best and most innovative mobile apps to emerge from the FbStart program.

"This award speaks to the potential of Whichit as an emerging platform for people to interact using their mobile devices in a fun and meaningful way," said Jonathan Gan, founder and CEO, Whichit. "Facebook has been instrumental to our early success, enabling us to reach tens of thousands of new users who have been quick to engage and find value in the Whichit user experience."

Whichit, available on iOS, Android and via the web app, enables users to share fashion and lifestyle choices with their friends, community and social networks to solicit immediate feedback to aid the decision-making process. Whichit brings excitement to the mobile shopping experience by introducing collaborative and social elements reminiscent of the real-world shopping experience.

Businesses are using Whichit as a powerful marketing tool that helps brands engage with prospective customers in a whole new way. Not only does the app improve engagement within social media communities, but the real-time nature of Whichit provides a much more immediate path to conversion. As the user gains consensus and feedback from peers, Whichit enables users to purchase via the app either in the form of coupons or by linking directly to product pages. And even when a purchase is not made, brands gather important shopper insights and have the ability to drive traffic from social media directly to their websites.

FbStart Apps of the Year were selected from thousands of entries, narrowed down to the top five apps within the FbStart program. Apps were evaluated by a panel of experts in mobile development from within Facebook and the greater startup community. Entries were judged on four key properties: growth and engagement; expertise and design; efficiency at scale; and leveraging the Facebook platform. Whichit performed exceptionally well in all four areas and was ultimately chosen as the best app from EMEA.

Riding a wave of success from its mid-2014 soft launch, Whichit intends to further grow its customer base and demonstrate its value to businesses as a viable means to drive engagement and sales. Announcements detailing this business expansion are expected in the coming months.

About Whichit
Founded in 2014, Whichit is a fashion and lifestyle app that enables consumers to share their choices with their friends, community and social networks. Instant feedback enriches the online shopping experience by incorporating the fun and excitement of the real-world shopping experience. Businesses use Whichit as an effective marketing tool to drive social engagement, convert sales and increase traffic flow from social media to their websites. Whichit is headquartered in London. For more information, visit

Marie Domingo
Domingo Communications for Whichit
Email Contact
(650) 888-5642

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