Remember meForgot password?
    Log in with Twitter
Press Release
TORONTO, Oct. 28, 2014--(CNW)--

Urbanization is here to stay & it's clouding property lines: Emerging Trends in Real Estate®

Canada NewsWire

Demographic changes determine property opportunities for developers

TORONTO, Oct. 28, 2014 /CNW/ - Urbanization is now considered the 'new normal' rather than an emerging trend itself, according to the Emerging Trends in Real Estate®2015 report, released by PwC and the Urban Land Institute (ULI) today.  Looking ahead into 2015, a common trend among all industry players will be the search for opportunities in and around the city cores. With more people moving into city centres for work and lifestyle purposes, companies and retailers are following them and driving new office and commercial developments.

According to the report, urbanization is blurring industry lines as commercial and residential developers discover the opportunities that mixed-use properties bring.  The convergence of commercial and residential development is driven by developers' desire to control more aspects of a project and to add value to their property holdings.

Property prospects 2015

Influencing the merge of commercial and residential development and the different real estate sectors overall is Canada's changing demographics. Below are highlights of investment and property types for 2015:

  • Suburbia vs. urban core- Urbanization is creating greater demand for offices in downtown cores – thanks to younger workers in particular. While the move to the core is more visible, selecting the proper location is critical for any suburban redevelopment, especially around transportation nodes.
  • Single-family homes – Industry experts worry about the impact of rising interest rates on the market for single family homes. With a lack of supply of building lots, and many baby boomers opting to stay in their homes rather than sell them, the market for detached single family homes will continue to tighten.
  • Condo craze – The continuing urbanization trend and the high cost of single-family homes have fuelled the condo boom in Toronto and other cities like Calgary's west end. However, the next phase involves young urban condo dwellers starting families and seeking affordable housing. Purpose-built multi-residential rental developments are starting to address this market need.
  • Seniors' housing- Canada's aging population means seniors' housing offers attractive opportunities in the future. Vacancy rates are low and returns can be strong. Some investors may partner with firms specializing in facility management. 
  •  Office perks – Office tenants are demanding new amenities from builders to deliver workplace configurations and features needed to attract and retain today's talent.  New spaces being delivered are capable of providing ongoing flexibility and further application of new technology.
  •  Retail market- Some retail developers are focusing on existing assets and adding more space for retail and services in residential or commercial properties. Urban retail will also see strong growth with the influx of residents to city cores driving demand for amenities. Mixed-used properties will become increasingly common. 

Outlook on REITs & equity financing

According to the report, stable cap rates allowed the majority of Real Estate Investment Trusts (REITs) to avoid decreases in property values. Further cap-rate compression is likely to be limited in 2015 – making it harder to find investments that meet current yield requirements. Expect to see more development and redevelopment activities in many of the REITs in order to grow their portfolios.

Regarding mezzanine and equity funding, the flow of these finances into Canadian real estate will rise in 2015.  The abundance of funds available means that investors are putting money into the market at very low returns. Large pension and investment funds remain a major source of these funds. However, interest from non-Canadian resident investors is also bringing more money into the market.

Regional roundup

The report highlights Calgary and Edmonton as the top two real estate markets in Canada. Both Calgary and Edmonton scored well for investment, development and housing. Toronto slips in just ahead of Vancouver to hold the third ranking in this year's survey. Other city highlights include:

  • Toronto's core- With continuing migration to the urban core, the outlook for suburban office has softened and retailers are following people to the city centre. The condo market continues to be strong, while the lack of affordable housing is expected to spur multi-residential rental development.
  • Vancouver ramps up-  With Vancouver expecting to lead other cities in growth in 2015 and a steady flow of foreign investment, Vancouver issued a record number of building permits in the first half of 2014 (6.7% increase over the same period last year).
  •  Montreal stabilizes- Montreal's market is viewed as stable and is expected to coast along in the year ahead. The condo market is projected to see a drop in activity in 2015 as it continues to absorb the new inventory.  Meanwhile, the city is keen to attract high-end retailers via Rue Ste. Catherine, where experts foresee the avenue being transformed over the next five years.
  • Winnipeg wins & woes- Winnipeg's home sales have declined and there are concerns around overbuilding impacting the city's finances.  With local construction, the sector will welcome a boost in activity with Winnipeg's first outlet centre slated to open in spring 2017.


Frank Magliocco, National  Leader, Canadian Real Estate,  PwC 

"In the Canadian market, the bidding on prime properties can be quite competitive. In response to this competition, the market has become very creative in finding ways to enhance value. The convergence of residential and commercial development is a way to illustrate this value.  Residential developers have started to add retail and other services such as health care and education in a bid to attract buyers. Likewise, commercial developers are including residential components to their office and retail projects."

Richard Joy, Executive Director, ULI Toronto

"The Real estate industry of Canada's large urban centres continues to be an engine of stable economic growth for the country. It has proven itself to be a low-risk business environment for developers and investors.  This is especially true in western Canada. The market shift toward urban cores and transit supportive communities is a unique opportunity to maximize the value of new public infrastructure investment in major cities across the country."

Additional resources

To access the full report, visit .

About Emerging Trends in Real Estate®

Emerging Trends in Real Estate® is a trends and forecast publication now in its 36th edition, and is one of the most highly regarded and widely read forecast reports in the real estate industry. Emerging Trends in Real Estate® 2015, undertaken jointly by PwC and the Urban Land Institute, provides an outlook on real estate investment and development trends, real estate finance and capital markets, property sectors, metropolitan areas, and other real estate issues throughout the United States and Canada.

About PwC Canada

PwC Canada helps organizations and individuals create the value they're looking for. More than 5,800 partners and staff in offices across the country are committed to delivering quality in assurance, tax, consulting and deals services. PwC Canada is a member of the PwC network of firms with more than 195,000 people in 157 countries. Find out more by visiting us at

© 2014 PricewaterhouseCoopers LLP, an Ontario limited liability partnership. All rights reserved.

PwC refers to the Canadian member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see for further details.

Follow PwC on Twitter at @PwC_Canada_LLP and on LinkedIn at

About the Urban Land Institute (ULI) and ULI Toronto
The Urban Land Institute ( is a non-profit education and research institute supported by its members. Its mission is to provide leadership in the responsible use of land and in sustaining and creating thriving communities worldwide. Established in 1936, the Institute has more than 34,000 members representing all aspects of land use and development disciplines. The Urban Land Institute is an active and growing organization in Canada. With over 1,500 members across the country, ULI has three District Councils in Canada: ULI Toronto, ULI British Columbia and ULI Alberta

SOURCE PwC Management Services LP

Latest News
Top News