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Press Release

Horror Writers Association Launches “Horror Selfies” Campaign

LOS ANGELES, Calif. -- Oct. 3, 2014 -- PRZen -- The Horror Writers Association (HWA), the premier organization of writers and publishers of horror and dark fantasy and home of the iconic Bram Stoker Awards®, today announced the launch of its new promotion campaign, Horror Selfies. Through the campaign, HWA will highlight the exceptional work, both literary and cinematic, produced by the horror genre.

Inspired by the popular “Say it with a Sign” meme—used by everyone from Ellen DeGeneres and Jon Bon Jovi, to David Beckham and Princes William and Harry—the HWA is utilizing the vast reach of social media to provide a platform through which people can tell the world why they love horror.

The HWA invites authors and readers, actors and directors, fans and followers, to submit a selfie to www.HorrorSelfies.com in which they hold a sign encouraging others to read horror/dark fantasy, to watch horror movies, or to write horror. Additionally, the HWA is encouraging people to promote literacy and reading among children and Young Adults, or to support a local library in their Horror Selfies.

Rocky Wood, the president of the Horror Writers Association, is excited about the campaign’s potential. “Social media provides the perfect outlet for a grassroots effort like Horror Selfies. The HWA is proud of our genre and now, more than ever, the horror genre is entering the global zeitgeist. Horror titles fill the bestseller lists and some of the most anticipated movies and television shows come from the genre. Horror Selfies is the ideal outlet for fans to express their dedication,” said Wood.

Wood also noted that Horror Selfies goes beyond just fans declaring their love of horror. The campaign has already received selfies from Peter Straub, the New York Times bestselling author of the Bram Stoker Award® winning novel, A Dark Matter, as well as Aaron Sterns, co-writer of the acclaimed Australian horror film Wolf Creek 2, and Bram Stoker Award® and British Fantasy Award winner Ramsey Campbell.

With the launch of Horror Selfies, the HWA has also announced one of the organization’s biggest contests. During the month of October, fans who submit a Horror Selfie enter into a random drawing for the chance to win a collection of books donated by some of the association’s biggest names.

The Horror Writers Association’s Facebook, Twitter, and Pinterest accounts will promote the photos to thousands of people across the world; and the entire collection of Horror Selfies is housed at www.HorrorSelfies.com, and linked to HWA’s main site, www.Horror.org.

THE HORROR WRITERS ASSOCIATION is a nonprofit organization of writers and publishing professionals around the world, dedicated to promoting dark literature and the interests of those who write it. The HWA formed in 1985 with the help of many of the field’s greats, including Dean Koontz, Robert McCammon, and Joe Lansdale. Today, with over 1250 members around the globe, it is the oldest and most respected professional organization for the much-loved writers who have brought you the most enjoyable sleepless nights of your life.

One of HWA’s missions is to encourage public interest in and foster an appreciation of good Horror and Dark Fantasy literature. The organization offers public areas of its site, www.horror.org; sponsors or takes part in public readings and lectures; publishes a monthly newsletter for members; maintains outreach to booksellers, librarians, fans and readers; facilitates readings and signings by horror writers; offers scholarships; and maintains an official presence at the major fan-based horror and fantasy conventions, such as the World Horror Convention, and literary festivals.

The HWA sponsors the annual Bram Stoker Awards® for superior achievement in horror literature. Named in honor of the author of the seminal horror novel Dracula, the Awards are presented for superior writing in eleven categories including traditional fiction of various lengths, poetry, screenplays, and non-fiction. In addition, HWA presents an annual Lifetime Achievement Award to living persons who have made significant contributions to the writing of Horror and Dark Fantasy over the course of a lifetime.

Media Contact: Tom Calen at horrorselfies@horror.org, or visit www.HorrorSelfies.com.

Source: Horror Writers Association
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