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Press Release

Darian Braun Announces Coco Amo Hair Care Will Be Sponsoring This Year's Mrs. America Beauty Pageant

New York, NY -- (ReleaseWire) -- 08/21/2014 -- Darian Braun, CEO of Coco Amo, is excited to announce that they will be sponsoring the upcoming Mrs. America beauty pageant, which takes place on August 29th at the beautiful Loews Ventana Canyon Resort in Tuscon, Arizona. After a successful sponsorship experience at Mercedes Benz Fashion Week in Miami Beach earlier in the summer, Coco Amo is looking forward to another positive experience with the Mrs. America organization.

Coco Amo’s CEO, Darian Braun couldn’t be happier about the upcoming event stating, “We had an amazing experience at Mercedes Benz Fashion Week in Miami earlier this summer and I jumped at the chance to become involves with the Mrs. America pageant, as I feel that it is a world class event and will be great exposure for our brand. As a premium product we are always looking to align with premium events, and Mrs. America is a great platform to introduce more consumers to the Coco Amo brand.”

Coco Amo has release three hair care products to date, including:

Coco Amo LOVE Leave in Conditioner

Coco Amo Leave-in Conditioner improves the condition of the hair by penetrating the follicles and revitalizing color treated, damaged or frizzy hair. Darian Braun commented on the product, saying “It is designed to eliminate dandruff, while moisturizing the scalp and hair. Follicles are penetrated to restore the original shine and body of the hair. This is also a great product for damaged or weakened hair, as using this leave-in conditioner strengthens the hair naturally.”

Coco Amo HYDRATE Moisturizing Shampoo

“Our moisturizing shampoo completely cleanses the hair and scalp, which not only strengthens the hair, but also adds significant shine to the surface. While many competing products will weight the hair down, our HYDRATE shampoo reduces frizz and strengthens the hair without that heavy feeling,” explained Coco Amo CEO Darian Braun.

Coco Amo PURE Sulphate Free Shampoo

Coco Amo is very excited about their new sulphate free shampoo, as it is specifically formulated to provide gentle cleansing for sensitive scalps as well as color treated hair. The product hydrates, strengthens, soothes, cleanses, promotes healthy growth, and adds strength, among other benefits.

The Mrs. America pageant begins on August 23rd when the delegates arrive, and continues through the week until the final competition on the 29th.

About Coco Amo
Coco Amo produces high quality natural hair care products with a very simple approach: produce amazing products that restore the hair on women across the globe, back to its former glory. Coco Amo spent three and a half years and tested more than 50 formulas before finalizing the product lineup.

For more information and to see the full line of products, visit the company online at:

"We don’t care what you look like, how old you are, your size, your color or where you come from. All we want to do is make your hair the best it can be. We’re dedicated to making the premier hair-care products on the planet." – Coco Amo

For more information on this press release visit:

Media Relations Contact

Darian Braun
Coco Amo
Telephone: 844-TRY-COCO
Email: Click to Email Darian Braun

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