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Press Release

Abrams Consulting Group and SOMS Technologies Introduce Revolutionary Oil Filter to Global Auto Rental and Fleet Management Industries

PURCHASE, NY--(Marketwired - Jul 29, 2014) - Abrams Consulting Group, Inc. (ACG), the leading specialized consulting and research firm serving the global vehicle rental and lease industries for over 3 decades, and SOMS Technologies LLC (SOMS), the manufacturer of the microGreen® Extended Performance Oil Filter, have announced a collaborative effort to introduce the microGreen filter into the car rental and fleet management industry sectors.

The microGreen Extended Performance Oil Filter is the most advanced technological leap in engine oil filtration systems in the past 30 years. Based on a unique model, the two-in-one filter design combines a high-quality full-flow filter with a patented microfilter system to maintain oil quality over time. The microGreen difference is an oil filter program that allows the vehicle owner to replace engine oil every 30,000 miles as compared to a more standard 3,000-7,000 miles, depending on normal practice and manufacturer guidelines. The filter also installs and removes like a conventional filter and fits most vehicles.

According to Miles Flamenbaum, President of SOMS, "The car rental industry is one where the vehicles are extensively used, vehicle maintenance, including oil, filters, and labor, is a significant expense, and there is mounting pressure to improve the environmental profile and reduce the carbon footprint. The microGreen filter is a very easy to use product that can significantly reduce oil and filter maintenance costs while helping to protect the environment. Working with ACG allows us to learn from its extensive and deep knowledge to specifically address the needs of the industry."

Neil Abrams, ACG founder and President, adds, "Over our 32 year history, it has been extremely rare that ACG would work with a product manufacturer of a mundane, after-market replacement part such as an oil filter. However, after reviewing the success already achieved by the microGreen filter with tens of millions of miles of testing and hundreds of millions of miles of usage in commercial fleets, as well as undertaking an analysis of the benefits to be derived by rental and fleet operators, the value proposition was obvious and compelling. There are potential annual savings of 10s or 100s of thousands of dollars -- millions of dollars in some cases -- depending on the size of the fleet. Quite honestly, ACG could not resist the opportunity to bring such significant value to the rental and fleet industries."

The industry's response to the microGreen filter to date has already been exceptional, with multiple market segments currently using the filter, and many more in the planning stages.

To understand how the microGreen filter can benefit your fleet, please use the following link to download the microGreen Fleet Value Calculator:

About the Abrams Consulting Group

ACG, formed in 1982, is the leading management consulting and market research firm dedicated to providing management services to auto rental, commercial fleet leasing, and related businesses worldwide. Among its roster of clients are national and international auto rental systems, franchisees and independent operators, as well as synergistic travel businesses such as international reservation systems, financial service institutions, and leading global technology companies. ACG provides a broad scope of professional services, including business and strategic planning, sales, market, and product development, revenue management, and all matters related to organization, operations, service, and profit optimization. For further information, please visit ACG's website at

About microGreen

microGreen® Extended Performance Oil Filters are a technological breakthrough in engine oil filtration technology. The microGreen filter significantly reduces maintenance costs for both individual vehicles and fleets and is healthier for the environment by reducing oil consumption. The microGreen filter contains both a full-flow filter media that captures the larger particles in the engine oil as well as a patented microfilter system that captures particles down to 2 microns in size, keeping the engine oil cleaner longer. This allows for oil to be changed up to every 30,000 miles versus the traditional 3,000 to 7,000-mile oil change. The microGreen oil filter has been overwhelmingly accepted by leading national and local fleets as a way to reduce costs associated with oil changes and protect the environment. The company is headquartered in Valhalla, NY. For more information, visit

Media Contacts:

Neil Abrams
3020 Westchester Avenue
Purchase, N.Y. 10577
Phone 914-696-5100
Fax 914-696-5101

Miles Flamenbaum
SOMS Technologies LLC
4 Broadway, Ste. 11
Valhalla, NY 10595
Phone 877-757-7667x701
Fax 877-757-7667

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