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Press Release

SDR Ventures Acts as Advisor to Cloud Star Corporation in a Majority Recapitalization with Frontenac Company

>PRWEB.COM Newswire
>PRWEB.COM NewswireDenver, CO (PRWEB) July 22, 2014

SDR Ventures, a Colorado-based investment banking firm, is pleased to announce that Cloud Star Corporation ("Cloud Star" or "The Company") has completed a majority recapitalization with Frontenac Company ("Frontenac"). Concurrently with the recapitalization, Olivier Amice, former head of Royal Canin USA and FURminator, joins as chief executive. SDR Ventures served as advisor to Cloud Star throughout the transaction process.

Launched in 1999 by Jennifer Melton and Brennan Johnson, Cloud Star, based in San Luis Obispo, California, began its journey by creating dog treats made without artificial colors, flavors or preservatives. The Company has since expanded into a variety of all natural, wholesome and minimally processed treats as well as grooming items.

Cloud Star has seen significant growth over the past few years, built upon its well-recognized brand, recall free portfolio, and made in USA quality standards. The Company has earned national recognition for its innovative products and commitment to philanthropic organizations benefitting animals, women, children, and the environment.

"The SDR team's vast pet industry knowledge and networking coupled with their experience in negotiating and running a complex process was impressive, and I would not hesitate to recommend SDR Ventures as an advisor," stated Brennan Johnson, Co-Founder of Cloud Star.

Frontenac Company is a private investment firm that focuses on investing in closely held family and operator owned businesses. Frontenac has been involved with over 225 ownership transitions and brings a track record of experience in the food and consumer sectors, including investments in Alfalfa's Market, Chipotle, Health Valley Foods, Levy Restaurants, Mercer Foods, and Wenner Bread Products among others.

"We're excited to be in the pet industry and partner with a brand like Cloud Star whose treats embody the all-natural, functional and healthy movement that we love to support," said Walter Florence, Managing Partner at Frontenac. "Additionally, I must commend SDR for running an extremely effective and efficient process. I'm certain that their industry knowledge and professionalism was invaluable for their client."

"This is a very exciting time for the pet industry," Carol Frank, Managing Director and Pet Industry Specialist, said, "we are seeing growing companies like Cloud Star attracting great private equity firms, like Frontenac, at an extraordinary rate. SDR is privileged to have been part of this transaction and work with amazing companies like these."

About SDR Ventures
SDR Ventures is a boutique investment bank serving privately held business owners of companies with values up to $300 million. Operating beyond the confines of a traditional investment bank, SDR is reinventing the way business owners approach the market, offering transaction advisory, capital formation, strategic advisory and performance exchange services. Registered representatives of SDR Ventures offer securities through GVC Capital LLC, a FINRA member securities broker-dealer.

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