The CHR Group Acquires EmeryMartin eCommerce Consulting and Appoints Betsy Emery Martin to Chairman, CHR's Digital Practice
Holding Company Also Enters the Cincinnati Market with its Sixth Office Opening
NEW YORK, July 21, 2014
NEW YORK, July 21, 2014 /PRNewswire/ -- The CHR Group (http://www.thechrgroup.com), a New York-based, integrated marketing services holding company, announced that it has acquired EmeryMartin Consulting and appointed Betsy Emery Martin (www.emerymartin.com) chairman of The CHR Group's digital practice. The consulting firm will operate from its current Cincinnati office as well as The CHR Group's corporate headquarters in New York City. This deal represents The CHR Group's 14th acquisition and sixth office opening since the holding company's founding in 2012.
Betsy is a nationally recognized eCommerce leader who has defined and implemented growth strategies for some of the world's most loved and transaction-intensive brands since the mid-90s. Her work has garnered over 40 "Best of Web" awards and coverage in top media outlets. Her client experience includes Nutrisystem, New York & Company, the Vitamin Shoppe, Kay and Jared Jewelers, 1800Mattress, Chef's Catalog, Brookstone, Visa International, and many more.
"Our rate of strategic corporate growth and ability to attract top talent like Betsy has beaten my every expectation for our company," said Jonathan Zaback, chief strategy officer and partner at The CHR Group. "Betsy brings to The CHR Group a level of digital leadership usually found only at the world's largest professional services firms. Having Betsy oversee all of our current and future digital companies will truly make The CHR Group a must-meet entity for today's digitally oriented corporate leadership."
During the dot-com boom Betsy served as chief of client services at Fry, where she managed account teams in creating eCommerce sites that set the industry standard for excellence including Eddie Bauer, Crate & Barrel, Coach, and Godiva. She then founded and quickly grew Tellus to become a leading partner to top eCommerce brands nationally. She authored the "Roadmap" process for optimizing return with key-metric focused web strategy and launched the Vaya Dashboard, which provides real-time measurement of Omni-Channel customer experiences.
"I am thrilled to grow our consultancy and lead the digital team within The CHR Group," said Betsy. "As we have entered a new era of the Connected Consumer, it is transforming what it means to deliver innovative and relevant brand experiences. The CHR Group, with its talented member agencies, is uniquely poised to deliver end-to-end impact."
"Joining The CHR Group provides an ability to not only create innovative omni-channel strategies but to rapidly execute them with a team that represents the best of the best in each discipline: branding, enterprise digital engagement, digital marketing and content, experiential marketing, media buying, data analytics, advertising, PR, and social networking," added Betsy.
About EmeryMartin EmeryMartin is a leading technology consulting firm helping some of the world's most respected brands by driving performance and innovation. In transforming the customer experience across all channels, EmeryMartin rallies key stakeholders and consistently delivers R.O.I.
By powering brands in today's 24/7 business environment EmeryMartin empowers customers to predict, plan and respond to an ever-changing global marketplace. EmeryMartin is helping companies transform today's customer experience anytime, anywhere and, as a result, defining a road map for tomorrow. Visit EmeryMartin at www.emerymartin.com.
About The CHR Group The CHR Group, headquartered in New York, is an independent and global marketing services holding company. The firm has a unique vision on the evolution of the agency holding company and has been built and designed from the ground up to answer today's evolving client needs to market in a multi-channel world. CHR's portfolio includes marketing disciplines ranging from advertising, public relations, digital/social, branding, content, experiential/events, data analytics, and media buying/planning.
For more information about The CHR Group, please join us on Twitter @thechrgroup or visit our website at www.thechrgroup.com.