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TORONTO, ON, June 16, 2014--(CNW)--

Goldfish Crackers and Free The Children partner for bullying prevention program

Canada NewsWire

Family-favourite snack supports leadership development and anti-bullying programs through partnership

TORONTO, ON, June 16, 2014 /CNW/ - The snack that smiles back has partnered with Free The Children to help educate and empower Canadian youth about issues of bullying at the youth-based Take Action Camp. On shelves now, limited edition packages of specially marked Goldfish® crackers will help drive awareness of Free The Children's anti-bullying initiatives.

"We admire the work that Free The Children does to inspire youth to get involved in their communities and do what they can to lead change," said Philip Donne, President, Campbell Company of Canada. "We're proud to support Free The Children's initiatives to help educate youth. The organization is active in providing them with the tools they need to build safer communities and help prevent bullying."

Campbell Canada, the makers of Goldfish crackers, will support Free The Children's week-long Take Action Camps in Bethany, ON. The camps teach young people how to become leaders in their communities and educate them on issues of bullying and inclusivity to prevent bullying in schools and online.

"Take Action Camp is a way for young people to connect with like-minded youth and learn to think critically about local and global social justice issues, while building leadership skills helpful for their future," explains Free The Children co-founder, Marc Kielburger, "Campbell Canada is playing an instrumental part in helping give kids the opportunity to find their spark to make a difference and receive a hands-on experience to make change in their communities and around the world."

Guided by the overlapping themes of prevention and response to bullying, youth learn to identify the elements that make a safe and inclusive environment and their role within it. As students explore their roles as bullying prevention ambassadors, they will apply their skills to develop a sustainable action plan that will help to make a positive cultural change within their school and community. Campers will learn:

  • What bullying is
  • Where bullying comes from
  • How to recognize bullying in its various forms
  • How to take action when they see bullying taking place
  • Steps to creating safe environments and preventing bullying

For more information and to sign-up, visit

About Free The Children

Free The Children is an international charity and educational partner. Founded in 1995 by international activist Craig Kielburger, Free The Children believes in a world where young people are free to achieve their fullest potential, and empowers youth to remove barriers that prevent them from being active local and global citizens. The organization's domestic programs – which include We Day, Free The Children's signature youth empowerment event – educate, engage and empower 2.3 million youth across North America and UK become engaged global citizens. Its international projects are implemented through a holistic and sustainable development model called Adopt a Village. Currently, Adopt a Village supports community development in eight countries; Kenya, Sierra Leone, Ghana, Ecuador, Haiti, Nicaragua, rural China and India. Through its international programming, Free The Children has brought more than 650 schools and school rooms to youth and provided clean water, health care and sanitation to 1 million people around the world, freeing children and their families from the cycle of poverty.

The organization has received the World's Children's Prize for the Rights of the Child, the Human Rights Award from the World Association of Non‐Governmental Organizations, and has formed successful partnerships with leading school boards and Oprah's Angel Network. For more information, visit

About Campbell Company of Canada

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including Campbell's®, Pepperidge Farm®, Arnott's® and V8®. With a soup plant located in Toronto, ON, Campbell Company of Canada is a subsidiary of Campbell Soup Company. Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit

SOURCE Campbell Company of Canada

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