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Press Release

PANDORA Jewelry Introduces NFL Collection

New Sterling Silver and Two-Tone Charms feature NFL Team Logos

PR Newswire

COLUMBIA, Md., April 24, 2014 /PRNewswire-USNewswire/ -- PANDORA Jewelry and the National Football League (NFL) have joined forces to introduce a collection of PANDORA charms to represent each of the League's 32 teams. The collection will hit PANDORA retailers in the United States starting May 1, and also will be available for purchase online at and in select stadium shops.

PANDORA Jewelry Introduces NFL Collection

Engraved NFL team logos will be featured on PANDORA's sterling silver and 14K gold, Football Helmet Charm ($160) and a sterling silver dangle ($65), giving women another opportunity to celebrate their personal style while representing their favorite NFL team. 

"Women sports enthusiasts are just as passionate about their favorite teams as men, and, we're thrilled to offer NFL themed charms for our consumers," said Beth Moeri, Senior Vice President, Merchandising, PANDORA Americas. "Our brand is all about giving women the opportunity to create their own jewelry look with the hundreds of charms available. We're excited to offer a way for our women to celebrate their favorite teams in style, all year round."  

NFL team charms will be available at authorized PANDORA retailers May 1. To view the entire PANDORA NFL collection, visit

For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 80 countries on six continents in over 10,300 locations, including approximately 1,100 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit For news and updates, find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 8,500 people worldwide, of whom more than 5,900 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA's total revenue was DKK 9.0 billion (approximately EUR 1.2 billion). For more information about PANDORA, please visit


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