Privacy Veteran Alan Chapell Joins BlueCava's Advisory Board
Irvine, CA (PRWEB) April 22, 2014
Premier Cross-screen technology leader BlueCava (http://www.bluecava.com) has secured key talent with the addition of privacy guru Alan Chapell to its Advisory Board in the role of Chief Privacy Officer, effective immediately.
Alan Chapell is President of Chapell & Associates, a consulting firm founded in 2003 that has helped over 100 media and technology companies craft responsible privacy and data strategies. Alan was appointed as a privacy ombudsman by the U.S. Trustees Office in major bankruptcy cases, including General Motors and Chrysler. In addition to his work as Vice Chairman of the board of the Network Advertising Initiative (NAI), Chapell is Co-Chairman of the Mobile Marketing Association's (MMA's) Privacy Committee, as well as a member of the Digital Advertising Alliance (DAA) advisory board, the World Wide Web Consortium (W3C) and International Association of Privacy Professionals (IAPP).
Noted Chapell, "BlueCava's already a member of the DMA, IAB and DAA, associations which are leading privacy and consumer best practices, standards and legislation. BlueCava is at the forefront of privacy, and I look forward to working with them and their partners to further enhance solutions that balance optimizing media buys with the consumer's right to privacy."
Observed BlueCava's Executive Chairman Phil Myers, "We're thrilled and fortunate to now count Alan as a major contributor to our expanding talent pool. He will be instrumental in assisting BlueCava, its clients and their customers to continue exceeding privacy standards, plus bolster BlueCava's reputation as a privacy-safe partner."
According to MarketsandMarkets.com, the global cross-platform and mobile ad market is worth $15.13 billion, ballooning to $76.57 billion by 2018. Brand-grower Millward Brown has predicted that multi-screen marketing will dominate 2014. They identified the need for marketers to better understand consumer behavior across devices and adjust their investment accordingly. A recent Conversant study revealed 59% of all US advertisers will invest in cross-screen marketing this year, and 90% of all US media interactions are screen-based. To address the demand, BlueCava recently released version 3.0 of its Cross-Screen Audience Association Platform, the industry's first open PaaS (Platform-as-a-Service) for associating mobile and desktop devices to consumers and households in real-time. The platform includes device recognition technologies that enable advertisers and other AdTech providers to target users sequentially across their numerous devices, optimize programmatic buying, improve accuracy and increase campaign ROI.
Chapell joins BlueCava at a time when the company has just recently signed several new marquee customers and enterprise brands.
BlueCava is on a mission to change the way digital advertising is delivered, measured, and optimized, acting as a catalyst for cross-screen marketing for the adtech ecosystem, with an emphasis on openness and sustainability. Its privacy-first Audience Association solution makes the connections between screens, consumers and households, enpowering advertisers, publishers and AdTech providers to recognize a single audience across all platforms, and discover new touch points as additional screens are utilized. With insight into which screens influence and convert, combined with meaningful audience data, participating marketers are armed with actionable metrics that improve user experience, increase conversion and maximize revenue.
Founded in 2010, BlueCava maintains offices in New York City and Irvine, California. To learn more about its services and offerings, please visit its social media pages and http://www.bluecava.com.
Robert DiGioia, BlueCava Corporate Marketing