Child's Play Communications Launches Tech Division
New York, New York (PRWEB) April 07, 2014
Child's Play Communications (CPC) today formally announced the launch of CPC Tech, a new division devoted exclusively to creating awareness of and demand for family-friendly technology products.
"We've been handling so many child- and parent-focused tech products recently, we've decided to launch a group entirely devoted to that category," said company president, Stephanie Azzarone. CPC Tech will be responsible for promoting products ranging from apps to tablets to technology-driven toys. Recent clients have included the Time for Kids app from TIME, Inc., multiple Peppa Pig apps, littleBits, a system of electronic modules that snap together with magnets to create circuits, and the smartphone-driven personal robot, ROMO, from Romotive.
"Technology is such an integral part of family life these days," added Azzarone, who recently spoke at both the iKids and Digital Kids Summit in New York and last month attended the Sandbox Summit in Boston on education and technology for children. "Moms live by their smartphones. Young children are learning to program through toys, robotics are a growing part of play for kids of all ages, and our research shows that parents are increasingly turning to apps to both educate and entertain their children.
"It's crucial to understand the importance of technology for children and parents alike and be able to communicate its benefits, whether to tech and business reporters, parenting media or directly to moms themselves. We've had tremendous success so far and are very excited about growing this focus in the future."
Child's Play Communications
Child's Play Communications is the leading agency specializing in public relations, blogger management, social media content and word-of-mouth communications for products and services targeted to moms. Clients have included brand leaders such as Disney, Warner Bros., Heinz, Hewlett Packard, TIME Inc., Wildlife Conservation Society, Hasbro and Parents magazine. Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™, the company's own network of mom review-bloggers. For additional information, please visit our Web site, like us on Facebook, or follow us on Twitter or Pinterest.